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Advertising news

MediaCom leads nominations for Campaign Media Awards

MediaCom has been shortlisted almost three times more than the next most-nominated agencies for Campaign's Media Awards.

 

Danone appoints Possible to global Activia account

Danone has appointed Possible UK to be its global digital agency for its Activia yogurt brand.

 

R/GA's prescription for future agencies: Build business ecosystems

SPIKES ASIA - Transformation. Change. They're big words that are hard to fit in the mouth, but it's something RG/A has tried to digest with an aggressive approach to unlocking opportunities for its clients and itself.

 

Twitter's Melissa Barnes: Get comfortable with people who don't love you

SPIKES ASIA - Melissa Barnes' enthusiasm for Twitter is understandable. As head of global brands, it is her job to inform and educate marketers about the plus points of the micro blogging site.

 

Ukraine unrest hits ZenithOptimedia adspend forecasts

ZenithOptimedia, the Publicis Groupe media network, has downgraded its global ad forecast as a result of disruption to trade and investment caused by tension over Ukraine.

 

UK advertising market rises outperforming predictions

Advertising expenditure in West Europe will grow for the first time in two years driven by the strong UK ad market.

 
 

Marketing news

Social media has revolutionised how people choose food, Waitrose says

A major study by Waitrose that uses data from millions of purchases in shops and online from over the past year, has found that consumer habits are influenced by social media now more than ever.

 

AB InBev appoints Coke marketer Nick Robinson as UK marketing director

AB InBev has appointed Coca-Cola marketer Nick Robinson to the role of marketing director for its UK and Ireland business.

 

Marketing Society Brand of the Year 2014 nominees #4: Paddy Power, Skyscanner, Spotify, Uber and Unilever

This week we have been running through the brands shortlisted for this year's Marketing Society Brand of the Year award.

 

Marketing Society Brand of the Year 2014: VOTING IS OPEN!

We're delighted to announce the shortlist of 20 brands that have shone brightly this year. Now, it's over to you to help choose the finalists by casting your Brand of the Year vote.

 

Nissan on social media, the universal fan and meaningful connections

Sport and social media are such obvious partners that it is all too easy to declare the future of sports sponsorship will be played out primarily within the realms of 140 characters.

 

Gangnam Style: the secret rise of Kia

When Marketing met Kia's chief operating officer, Thomas Oh, in Seoul and asked why his company spent billions moving its HQ from one side of the city to another, he turned with a wry smile, crossed his wrists, and simply said: "Gangnam Style."

 
 

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FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

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