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Hyundai kicks off CRM and digital contest

Hyundai is on the hunt for an agency to handle its customer experience activity.

 

ITV's Adam Crozier: 'Work to be done' after losing out to C4 during World Cup

Adam Crozier, chief executive of ITV, has admitted there is "work to be done" to boost viewers after being outperformed for share of commercial impacts (SOCI) by Channel 4, despite its World Cup coverage last month.

 

ITV pre-tax profits soar 40% to £250m

ITV's pre-tax profit was £250 million in the first six months of 2014, a whopping increase of 40 per cent.

 

Want a tactical ad? Should have gone to Specsavers

Specsavers' creative director Graham Daldry describes how his in-house team turned Luis Suarez biting an opponent into a viral ad for his brand in less than 16 hours.

 

World Cup ads prove appetite for ultra-short and long film content

Now the gold tickertape has settled after Super Mario scored big time and Lionel made a Messi of his golden chance, it's a good time to work out who won the battle of the brands in terms of digital customer engagement over the four weeks of Brasil, B...

 

Campaign Viral Chart: New Yorkers nod to Derek Jeter

Nike has made it to the top spot of this week's Campaign Viral Chart with a celeb-packed 90-second spot featuring Jay-Z, Tiger Woods and Michael Jordon.

 
 

Marketing news

Twitter's Q2 ad revenues grow 129% to $277m

Twitter has beaten analysts' expectations and boosted Q2 revenues by 124% year on year to $312m (£184m), although the social network made a loss of $145m (£86m), up from $42m (£28m) in 2013.

 

How has Strongbow's move to its 'bittersweet' brand strategy fared on social platforms?

Strongbow appears to have had its fill of the "Earn it" positioning it has used since 2012. In July, the biggest-selling cider brand decided instead to highlight its provenance with a TV campaign focused on the "bittersweet" nature of cider-making.

 

Want a tactical ad? Should have gone to Specsavers

Specsavers' creative director Graham Daldry describes how his in-house team turned Luis Suarez biting an opponent into a viral ad for his brand in less than 16 hours.

 

30% of consumers still think Nike was an official World Cup sponsor

Coca-Cola, McDonald's, Visa and Adidas were the most recognised sponsors of the World Cup in Brazil, achieving recognition among 50%, 39%, 41% and 36% of UK, US and Brazilian consumers respectively, according to research from GlobalWebIndex.

 

Three content marketing lessons from the summer of sport

Lessons need to be learned. And not just by the woeful England football team, but in the world of content marketing too, says Kath Hipwell, planning director at Red Bee Media.

 

Adidas on the new rules of content marketing

Adidas' World Cup campaign is a watershed moment in content marketing, writes Nicola Kemp // 'All in or nothing was more than just a World Cup strapline for Adidas, it was a real-time marketing state of mind...

 
 

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