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Advertising news

Ukraine unrest hits ZenithOptimedia adspend forecasts

ZenithOptimedia, the Publicis Groupe media network, has downgraded its global ad forecast as a result of disruption to trade and investment caused by tension over Ukraine.


UK advertising market rises outperforming predictions

Advertising expenditure in West Europe will grow for the first time in two years driven by the strong UK ad market.


STV pre-tax profit climbs 36% to £8.4m

STV, the channel-three licensee in Scotland, has reported pre-tax profit of £8.4 million in the first half of 2014, up 35.5 per cent year on year.


World Cup and Winter Olympics boost Chime's profits

Chime Communications, the owner of VCCP, reported profit before tax of £9.6 million in the first half of 2014, more than 15 times what it made a year earlier, after the World Cup and other tournaments boosted its sports arm.


Pepsi launches crowd-sourced film with Kelly Rowland

Pepsi's latest song and short film for its Beats of the Beautiful Game football collection is a crowd-sourced video from Kelly Rowland.


What brands can do when their sports stars crash out

After Mo Farah pulled out of the Commonwealth Games, Jeremy Hart, the managing director of Inc Content, says clever content can prevent brand backers reaching the end of the road when their star is out of the competition.


Marketing news

Six trends driving the future of social

As #SMW kicks off in earnest Nicola Kemp reveals the key trends driving the market. While there are few certainties in life, there are many at social media week. Looking ahead at the week s events, undoubtedly there will be much chatter around con...


Failed at real-time marketing? Try right-time instead

If you've failed in real-time marketing, then that's great, as it means that you've tried it out, says Anne-Marie Kline, founder of BrandLive, DigitasLBi.


Betfair puts money where its mouth is and pays out on 'no' in Scottish referendum

Betfair is so confident of the outcome of the Scottish referendum that it is already paying out a "substantial six figure sum" to punters who have opted for a "no" in the independence vote.


With one week until the Scottish vote, is Brand Britain facing crisis?

As Scottish voters go to the polls in the independence referendum on 18 September, brands are considering what impact the result may have on business. We asked six marketers whether they believe Brand Britain is facing an identity crisis.


Dixons announces 'good start' to Carphone merger with 4% sales increase

Dixons has announced a 4% hike in like-for-like sales in the UK and Ireland in its first quarter of trading since merging with Carphone Warehouse, with the latter business reporting a 6% fall in like-for-like sales.


FA plans campaign to re-engage England fans after World Cup woes

The Football Association (FA) is launching a campaign to re-engage fans of the men's national team, following the disappointment of this summer's World Cup in Brazil.


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