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Dave Trott: What do you use for fuel?

In his biography Peter Mead talks about his first job.

 

UK adspend growth at three-year high

Advertising spend in the UK grew at its fastest rate for three years in the second quarter of this year.

 

Lucky Generals wins Greenpeace Arctic brief

Greenpeace has appointed Lucky Generals for a global campaign.

 

MediaCom leads nominations for Campaign Media Awards

MediaCom has been shortlisted almost three times more than the next most-nominated agencies for Campaign's Media Awards.

 

Danone appoints Possible to global Activia account

Danone has appointed Possible UK to be its global digital agency for its Activia yogurt brand.

 

R/GA's prescription for future agencies: Build business ecosystems

SPIKES ASIA - Transformation. Change. They're big words that are hard to fit in the mouth, but it's something RG/A has tried to digest with an aggressive approach to unlocking opportunities for its clients and itself.

 
 

Marketing news

Sony ends World Cup sponsorship as Qatar corruption claims mount

Sony will reportedly cut ties with Fifa at the end of this year, amid an ongoing corruption scandal engulfing the football body over its decision to award the 2018 and 2022 competitions to Russia and Qatar, respectively.

 

The seven steps to real-time success in sports marketing

Jumping on the 'second screening' trend and trying to engage with sports fans in real time needs careful planning, plus a bit of spontaneity, says Sarah Groarke, managing director, Snack Media.

 

John Lewis 2014 Christmas ad smashes record for most shared

John Lewis' 2014 Christmas ad could be on target to be the most shared John Lewis Christmas ad of all time, after it overtook 'The Bear and the Hare' in social media shares during its first 24 hours.

 

Social media has revolutionised how people choose food, Waitrose says

A major study by Waitrose that uses data from millions of purchases in shops and online from over the past year, has found that consumer habits are influenced by social media now more than ever.

 

AB InBev appoints Coke marketer Nick Robinson as UK marketing director

AB InBev has appointed Coca-Cola marketer Nick Robinson to the role of marketing director for its UK and Ireland business.

 

Marketing Society Brand of the Year 2014 nominees #4: Paddy Power, Skyscanner, Spotify, Uber and Unilever

This week we have been running through the brands shortlisted for this year's Marketing Society Brand of the Year award.

 
 

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