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Paddy Power backs David Ginola's Fifa bid

David Ginola, the model, actor, pundit and former footballer, today launches his bid to replace Sepp Blatter as Fifa president in a campaign for Paddy Power.

 

AA downgrades UK adspend growth forecast

The Advertising Association's forecast for adspend growth in the UK this year has been revised down to 5.7 per cent, from an expected 6.5 per cent.

 

Top 10 regional press ads

1. John Lewis, John Lewis Southampton Impossible to knowingly undersell, this clever campaign promoted new departments at the John Lewis store in Southampton. As the biggest store in the city s West Quay development is close to the Solent, it s a...

 

Top 10 commercial chiefs

1. John Litster It was with a heavy heart that Litster became the managing director of BSkyB at the start of the year, following the tragic death of Nick Milligan in 2013. To end the year with continued growth of more than 800 million in ad revenu...

 

Google launches 2014 Zeitgeist video

Robin Williams, the comic actor who took his own life in August, was the most popular Google search in 2014, according to data released by the search engine.

 

Top 20 creative directors

1. Ben Priest, Ben Tollett and Emer Stamp Adam Eve/DDB s wunderkinds knock Bartle Bogle Hegarty s Nick Gill off the top spot a perch he has occupied for the past three years. In addition to a barnstorming performance at Cannes that lifted the m...

 
 

Marketing news

Twitter video: what marketers need to know

The roll-out of Twitter video is a positive move to further improve user experience, writes Andy Pringle, head of performance media, Performics UK, part of the ZenithOptimedia Group.

 

Experiential marketing is becoming a virtual reality

Until Virtual Reality existed in the hands of consumers, the closest you could get people to stepping inside your brand was Harry Potter World or the M&M store, but that's about to change says Adludio CMO and co-founder Howard Kingston.

 

AA downgrades UK adspend growth forecast

The Advertising Association's forecast for adspend growth in the UK this year has been revised down to 5.7 per cent, from an expected 6.5 per cent.

 

How marketers should read Facebook's growing ambitions in video

We're entering a post-YouTube era, writes Oliver Smith, EMEA MD of video ad tech company Unruly.

 

Aldi, DFS and Argos are 2014's most recalled ads

Which ads touched the nation in 2014? Gail Kemp explores the themes and trends behind the year's biggest hits.

 

Old Speckled Hen to deliver Christmas Day speech

Old Speckled Hen is set to release a comedy two-minute Christmas Speech on Christmas Day on its social media channels, as part of the brands focus to engage consumers over the festive period.

 
 

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