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World Cup ads prove appetite for ultra-short and long film content

Now the gold tickertape has settled after Super Mario scored big time and Lionel made a Messi of his golden chance, it's a good time to work out who won the battle of the brands in terms of digital customer engagement over the four weeks of Brasil, B...

 

Campaign Viral Chart: New Yorkers nod to Derek Jeter

Nike has made it to the top spot of this week's Campaign Viral Chart with a celeb-packed 90-second spot featuring Jay-Z, Tiger Woods and Michael Jordon.

 

Ten things you need to know

Quiet Storm pick up Young's Young's Seafood has appointed Quiet Storm to handle its advertising account, ending its relationship with Mother. Time Warner declines Fox offer Time Warner has rebuffed an $80 million takeover bid by 21st Century Fo...

 

World Cup roundup: integrated campaigns were the tournament's real winners

Richard Simkins, the innovations director at Talon Outdoor, explains how the World Cup showed investing exclusively in social networking may be a strategy of diminishing returns.

 

Lionel Messi was 'the most talked-about footballer' on social media

Argentine player Lionel Messi was the most talked-about footballer on social media during the World Cup, according to research by Hootsuite's analytics tool UberVu.

 

Coca-Cola most popular World Cup sponsor on social media

Coca-Cola has become the most successful World Cup sponsor on social media, reaching 85 million Facebook fans and having the most follows on Twitter.

 
 

Marketing news

Three content marketing lessons from the summer of sport

Lessons need to be learned. And not just by the woeful England football team, but in the world of content marketing too, says Kath Hipwell, planning director at Red Bee Media.

 

Adidas on the new rules of content marketing

Adidas' World Cup campaign is a watershed moment in content marketing, writes Nicola Kemp // 'All in or nothing was more than just a World Cup strapline for Adidas, it was a real-time marketing state of mind...

 

Nike tells Brazil to embrace Olympic 'tomorrow' and forget World Cup disaster

With the country still smarting after its ignominious exit from this summer's World Cup, Nike is encouraging Brazilians to forget about that 7-1 thrashing by Germany and look forward to future glory at the 2016 Olympic Games in Rio de Janeiro.

 

Facebook and fry tickling: Behind the scenes at McDonald's social World Cup

Marketing took a peek behind the doors at Facebook's creative studio to find out how the team hand-crafted McDonald's 'Fry Futbol' films using the fast food chain's packaging.

 

Top 10 ads of the week: KFC's World Cup 'Rio Trio' cleans up

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

 

Evolution of man told through Vine for Dawn of the Planet of the Apes movie

A US cinema chain has retold the evolution of man to promote its screenings of 'Dawn of the Planet of the Apes' as Marketing, with the help of Unruly, rounds up this week's best branded Vines.

 
 

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