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Pepsi launches crowd-sourced film with Kelly Rowland

Pepsi's latest song and short film for its Beats of the Beautiful Game football collection is a crowd-sourced video from Kelly Rowland.

 

What brands can do when their sports stars crash out

After Mo Farah pulled out of the Commonwealth Games, Jeremy Hart, the managing director of Inc Content, says clever content can prevent brand backers reaching the end of the road when their star is out of the competition.

 

Campaign's top 20 most read news in July

Take a look at Campaign's top 20 most read news stories in July, which you might have missed.

 

Hyundai kicks off CRM and digital contest

Hyundai is on the hunt for an agency to handle its customer experience activity.

 

ITV's Adam Crozier: 'Work to be done' after losing out to C4 during World Cup

Adam Crozier, chief executive of ITV, has admitted there is "work to be done" to boost viewers after being outperformed for share of commercial impacts (SOCI) by Channel 4, despite its World Cup coverage last month.

 

ITV pre-tax profits soar 40% to £250m

ITV's pre-tax profit was £250 million in the first six months of 2014, a whopping increase of 40 per cent.

 
 

Marketing news

Premier League warns fans not to post match footage on Vine

The Premier League has said uploading unofficial video of its games online is illegal, and that it will step up monitoring on social media

 

Brazil 2014 showed once again why sponsors need to grow some balls

Sponsors need to move on from silent acquiescence and become more willing to publicly talk about the downsides of the events they support, writes Sarah Walker, global director of Millward Brown's Neuromarketing practice.

 

Adidas steps up marketing investment to top €2bn and reviews global brand structure

Adidas is to increase its marketing and point-of-sale investments over the next 18 months and has introduced new organisational structures for its global brands and sales divisions, under recently appointed executive board members Eric Liedtke and Ro...

 

Twitter's Q2 ad revenues grow 129% to $277m

Twitter has beaten analysts' expectations and boosted Q2 revenues by 124% year on year to $312m (£184m), although the social network made a loss of $145m (£86m), up from $42m (£28m) in 2013.

 

How has Strongbow's move to its 'bittersweet' brand strategy fared on social platforms?

Strongbow appears to have had its fill of the "Earn it" positioning it has used since 2012. In July, the biggest-selling cider brand decided instead to highlight its provenance with a TV campaign focused on the "bittersweet" nature of cider-making.

 

Want a tactical ad? Should have gone to Specsavers

Specsavers' creative director Graham Daldry describes how his in-house team turned Luis Suarez biting an opponent into a viral ad for his brand in less than 16 hours.

 
 

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