Additional Information
Content
Department of Health reviews £14m media planning
The Department of Health is reviewing its £14 million media planning business, currently held by Manning Gottlieb OMD.
Change4Life: DH campaign
Agencies, including the incumbent, are expected to receive briefs within days, ahead of a pitch for the business.
The move follows the launch of a review of the government department’s creative business in June. M&C Saatchi is the incumbent on the DH’s Change4Life campaign and is expected to defend the business against other agencies from the COI roster.
As with the creative review, it is understood that the process will focus on Change4Life, which encourages people to eat better and exercise more.
The review follows an announcement by the DH that it is planning to release funds to support Change4Life along with other health campaigns.
Change4Life will be backed by a £14 million spend to channel into advertising, PR, media partnerships and sponsorships, following a 90 per cent drop in calls to its information line.
This article was first published on campaignlive.co.uk
Additional Information
Latest jobs Jobs web feed
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
- Senior Designer Duke Circa £40k - £43k , London
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
