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Rajar Q2 2014: Heart rebrand helps reach increase 20%

The expansion of the Heart brand reaped dividends for Global Radio in the second quarter as the network reached 9.07 million listeners a week, an increase of 20.4 per cent year on year.

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Yahoo keeps agencies guessing about Europe

The company might have spent the past couple of years in an acquisition frenzy, but what's the strategy? By David Benady.

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British Gas profits hit by warm UK weather

British Gas-owner Centrica has revealed a 35% dip in profits over the first half of the year, as a result of the warmer weather experienced by the UK.

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ITV buoyant after surge in profits

ITV has said that it expects to outperform the market across the year as a whole, despite its total share of viewing declining by 5 per cent in the first half of the year.

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Engine sells to drive growth

Engine is being sold to the private-equity company Lake Capital in a paper-for-paper deal that values the company at just under £100 million and will see management and staff take shareholdings in a new combined group.

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Red Bull seeks shop for charity campaign

Red Bull is on the hunt for an agency to create a social media campaign for its charity Wings for Life.

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Stewart Easterbrook leaves Starcom MediaVest Group after 17 years

Stewart Easterbrook, the former chief executive of Starcom MediaVest Group turned European digital leader, is leaving the agency network after 17 years.

 

Public urged to identify signs of modern day slavery in Home Office ad

The public are being urged to identify the signs of modern day slavery and report it by calling a new national helpline, part of a Home Office campaign running until October.

 

British Gas profits hit by warm UK weather

British Gas-owner Centrica has revealed a 35% dip in profits over the first half of the year, as a result of the warmer weather experienced by the UK.

 
 

The identity crisis in social

Social ideas must be at the heart of marketing strategies - and this means more than using social media.

 

Avios ties up with C4 to reward consumers with free BA flights

Travel rewards currency Avios partnered with Channel 4 to reveal the lucky winners of its 'Avios Big Reward' campaign, which gave members of the public the chance to bag 50 pairs of British Airways flights.

 

Rajar Q2 2014: Capital returns to London commercial radio top spot

Double-digit growth in 95.8 Capital FM's reach since the last quarter has helped the station claw back the lead from Magic 105.4 in London's radio listening.

 
 


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The elusive social ROI

Social marketing is maturing as we learn how to implement it effectively. But the discipline still has much growing up to do in measurement terms before it is taken seriously when it comes to allocating the budget.

 

The identity crisis in social

Social ideas must be at the heart of marketing strategies - and this means more than using social media.

 

Is the heat stifling your marketing creativity?

We're able to help you with that.

 

The Thinkboxes Awards for TV ad creativity - Pure TV brilliance from National Express

Winner for May/June 2014

 

Ad technology makes its mark at Cannes

Programmatic trading enables tailored content to reach consumers at the right place, at the right time, using data and technology for real-time targeting. Ad tech is transforming advertising and the business models of media owners, but some industry ...

 
 

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