Umbro sidelines John Terry from ad campaigns
Sports brand Umbro is seeking fresh football brand ambassadors, with former England captain John Terry left out of its marketing amid allegations of racism against him.
Additional Information
Content
Branding 'police' mask non-sponsor logos at Olympic venues 3
Kimberly-Clark is one of several companies that will find its brand logos at sporting venues being covered with masking tape ahead of the Olympics.
Vimto shifts marketing spend with increased digital investment
Vimto is shifting its marketing spend from TV to digital, as the brand looks to capitalise on its growing online fan base.
McCain cooks up potato-scented bus stop campaign
McCain Foods, the frozen food manufacturer, is installing the smell of baked potatoes to 10 bus stops around the country as part of its £1.4m push for Ready Made Jackets.
TMG promotes Edward Roussel in digital overhaul
Telegraph Media Group (TMG), the publisher of the Daily Telegraph, has made a number of digital appointments, including promoting its digital editor Edward Roussel to the new role of executive editor digital.
Cravendale unveils Muppets campaign
Cravendale has unveiled its TV and cinema campaign featuring The Muppets, as part of its first brand partnership.
Microsoft hires Mandeep Mason to head up EMEA mobile ad sales
Microsoft has appointed Mandeep Mason, sales director at Nokia-owned Navteq, as director of mobile advertising sales for EMEA, to "refine" the company's mobile strategy and expand its revenue streams.
Reebok set to relaunch controversial EasyTone shoes range
Reebok is mounting a European relaunch of its EasyTone sports shoes, backed by fresh research into their toning effects, following previous complaints made to regulators about its advertising claims.
Ex-Camelot commercial chief lands Diamond Jubilee post
Former Camelot, Kraft and Somerfield marketer Phil Smith has been appointed to the lead marketing role for the Queen's Thames Diamond Jubilee Pageant.
Explore Brand Republic
Campaign Magazine
Marketing
(edoClanruoJteg.enizagaMo.tseuqer/richedit/dave-2.jpg)
(edoClanruoJteg.enizagaMo.tseuqer/richedit/bob-2.jpg)
(edoClanruoJteg.enizagaMo.tseuqer/richedit/ChrisArnold-CreativeOrchest.jpg)
(edoClanruoJteg.enizagaMo.tseuqer/richedit/TEss-2.jpg)
Blogs
Brand Republic's Social Brands Event 2012
- Brand Republic & PRWeek
- Date: Wed 08 Feb 2012 - Wed 08 Feb 2012
- Venue: London - see website for up-to-date information More
Data Science Series
- Outsourced Events
- Date: Wed 08 Feb 2012 - Wed 08 Feb 2012
- Venue: The Hospital Club, 24 Endell Street, Covent Garden, London. WC2H 9HQ More
Free breakfast seminar 'Take the road to Revenue Performance Management'
- mardevdm2
- Date: Wed 08 Feb 2012 - Wed 08 Feb 2012
- Venue:
The Hatton, 51-53 Hatton Garden
London EC1N 8HN
More
Do consumers really care about eco-packaging?
Brands are under pressure to make their packaging sustainable, but does a green emphasis forge a consumer connection, asks Eva MacIntosh.
PC - gone mad or just gone?
New research shows that we could be entering a post-PC world, writes Euan Mackay, senior associate director, Custom Media division, Kantar Media.
'Publishers need to think differently and invest'
Mobile and tablets can play a key role in ad campaigns and content so long as they're user-friendly and clearly targeted, two heads of digital believe.
How can UK ad agencies do better at Cannes this year?
As the world's biggest creative awards open for business again, Philip Thomas looks at the UK's prospects.
Does one regulator add up?
Is regulatory consolidation inevitable in the digital age, Alasdair Reid asks.
Top Gunns: The Gunn Report 2011
The Gunn Report collates data from the major awards shows around the world to reveal the year's big winners. Here, Donald Gunn analyses its latest findings.
TfL's Chris Macleod on marketing's battle against Olympic gridlock
The Transport for London marketing director's preparations for the London 2012 Olympics are finally coming to fruition, writes Gemma Charles.
What do you do when the Prime Minister comes knocking?
When politicians express negative opinions about brands and their advertising, marketers start to worry about regulation. But what should they do to defend their businesses, asks David Benady.
Baxter celebrates positive power of journalism
Katherine Levy meets the editor of The Sunday Times Magazine, whose 50th anniversary is providing timely cheer at NI.
All about ... Global content deals
Unilever's tie-up with Fox is a sponsorship landmark, Alasdair Reid writes.
Why we're loving ... Andrew Shoben founder, Greyworld
WHY: Shoben's artists collective, Greyworld, created last week's "sunrise" in Trafalgar Square for the Tropicana brand.
The history of advertising in quite a few objects: 28 David Ogilvy's chateau
High on a hill overlooking a tributary of the Loire and close to the city of Poitiers stands a French chateau with the beguiling name of Touffou and with, perhaps, the oddest possible claim to have influenced the course of advertising history.
Additional Information
Latest jobs Jobs web feed
- Web and New Media Officer Raglan Housing Association £30,687 - £33,539, Head Office, Reading (from Spring 2012)
- Senior Search Manager Norton Leigh Up to 35k + excellent benefits, Central London
- Corporate Communications Manager Raglan Housing Association £50 - £55k + car allowance, Head Office, Reading (from Spring 2012)
- Senior Account Director - Sales Promotion The Big Kick £45K - £55K, Hertfordshire
- EXPERIENTIAL agency account handlers - All levels - £20K-£70K Judi Patton £20K-£70K, London - all areas
- Strategy Manager-Strategy Consultancy-Central London 70-100k Advantage Professional £70000 - £100000 per annum + Bonus + Benefits, City of London
Most read
Most commented
