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AB InBev appoints Vizeum to £23m media account

Anheuser Busch InBev has appointed Vizeum to its £23m media planning and buying account.

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IPC titles World Soccer, Racecar Engineering and Classic Boat in consultation

IPC Media is in consultation with staff across three more magazines as part of the group review of its specialist titles, namely World Soccer, Racecar Engineering and Classic Boat.

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BP in £60m advertising blitz following oil spill

BP more than tripled its advertising budget in the three months after the Deepwater Horizon oil spill in the Gulf of Mexico, as the energy giant looked to combat negative publicity and rising public anger in the US.

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Aegis revamps UK team

Aegis Media has restructured its UK management team with Tracy De Groose replacing Robert Horler as the managing director of Carat.

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Bono and Geldof charity picks BBH

One, the foreign aid charity fronted by Bono and Bob Geldof, has appointed Bartle Bogle Hegarty to its global advertising account after a pitch.

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Think BR: The extended 'self-regulation' remit could spell trouble for advertisers and the ASA

The expansion of the ASA's remit to cover social networks and other non-paid-for space may pose difficulties for any businesses advertising online, while the ASA may find enforcement difficult, writes Reed Smith's Marina Palomba.

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M&C Saatchi captures £6m Bathstore creative business

Bathstore, the UK's largest bathroom retailer, has appointed M&C Saatchi to handle its £6 million advertising account.

 

Coors Light reviews £3m creative business

Molson Coors is holding a review of the £3 million advertising account for its Coors Light beer brand.

 

Unilever's Altschuler joins line-up at Digital Publishing Summit

Unilever's global communications planning director, Jay Altschuler, has been revealed as one of the keynote speakers at this year's Digital Publishing Summit, organised by the Association of Online Publishers.

 

Stelios launches easyGym

EasyJet founder Sir Stelios Haji-Ioannou is launching easyGym, a cut-price, no frills chain of gyms across the UK.

 
 

Nimeh departs Iris in agency shake-up 2

George Nimeh, Iris Worldwide's regional digital director, Europe, has resigned amid an internal shake-up at the agency.

 

AA and Saga hunt for digital agency

The AA and its sister company Saga are searching for an agency to overhaul their online activity and rebuild their websites.

 

Agencies line up for easyJet direct task 2

EasyJet, the budget airline that was recently criticised by its founder, Sir Stelios Haji-Ioannou, for its approach to customers, is searching for an agency to help it build closer relationships with its passengers.

 

Apple launches social network for music fans 3

Apple is entering the social media market to compete with Facebook and Twitter, with the launch of its music-orientated social network.

 
 

Brand app chart

A look at the most downloaded branded apps.

Paper Round

Casting a commercial eye over the day's papers.

 

Explore Brand Republic

Dave Trott

Radical common sense

 

Bob Willott

On the bottom line

 

 

Chris Arnold

On ethical marketing

 

Thinkbox

Square-eyed thinking

 

 
Greg Taylor

Bed but not bored

1
 
 
 

Email and Social Media – A Compelling Partnership

1
 
 
 
Greg Taylor

Dinner is served, Fido

0
 
 
 
Sue Unerman

Is a lazy streak essential for visionary leadership?

2
 
 
 
Mel Carson

Let's Encourage Businesses to Think About Being Visible

1
 
 
 
Gordon Macmillan

Andy Coulson discussed phone hacking at News of the World

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Events

 

Integrated Marketing Communications Conference

  • Pacific Conferences
  • Date: Tue 03 Aug 2010 - Fri 03 Sep 2010
  • Venue: Grand Copthorne Waterfront, Singapore The Excelsior, Hong Kong More
 
 

Driving Revenue through Data

  • AOP
  • Date: Wed 08 Sep 2010 - Wed 08 Sep 2010
  • Venue: IPC Media, Blue Fin Building, 110 Southwark Street, London, SE1 0SU More
 
 

IBC Conference

  • IBC
  • Date: Thu 09 Sep 2010 - Tue 14 Sep 2010
  • Venue: RAI exhibition & Congress Centre, Amsterdam More
 
 
 


CREATIVE STRATEGY: It's not big and it's not clever, Halifax 2

Like any bunch of craftsmen pretending to be an "industry", advertising people have their peculiar jargon and coded language.

 

Special report: Edinburgh TV Festival

News and features from the Edinburgh International TV Festival

 

Campaign Promotion: Long copy's not dead - it's just going underground

Mike Moran, the managing director of CBS Outdoor, salutes the craft that refuses to lie down and die.

 

Close-Up: Why ad marriage is not to be entered into lightly

The AAR reveals that agencies new to an account now have only 50 days to get things right. John Tylee offers some guidance.

 

Close-Up: Asia finds confidence in its creativity

As Asian agencies move up The Gunn Report rankings, Tay Guan Hin believes a unique set of cultures could be responsible.

 

Close-Up: My YouTube ad of the week - The Expendables

Brand: The Expendables

 
 

Close-Up: Be prepared for a new era of ad rules

Shahriar Coupal brings agencies up to speed with the soon-to-be-updated UK Advertising Codes.

 

Close-Up: Can social media promote pay-walls?

The medium is being used to persuade the public to pay for online content.

 

Close-Up: The Hot Seat - Lisa De Bonis, Work Club

Name: Lisa De Bonis

 

Media Perspective: Philips shows right way for integrated pitches to develop

Test cricket is a proper team game. If your team's batsmen aren't firing at the same time as its bowlers, then it has little chance of winning a Test match - as England showed last weekend in the woeful defeat to Pakistan at The Oval.

 

Media Forum: Is Tesco a magazine threat?

Will its move into consumer titles threaten publishers?

 

Media Headliner: Hello! fights back and examines a digital future

Katherine Levy meets Hello! publisher Charlotte Stockting, the driving force behind a strategy designed to overtake OK!

 
 

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