MPG wins Hyundai Kia's £150m international account
The Hyundai Kia Automotive Group has awarded its estimated £150m international media planning and buying duties to Havas Media's MPG.
MPG wins Hyundai Kia's £150m international account
The Hyundai Kia Automotive Group has awarded its estimated £150m international media planning and buying duties to Havas Media's MPG.
Kids flock to Twitter as Facebook users grow up
A US survey shows Facebook users are getting older and despite previous reports to the contrary younger users are fast adopting Twitter and helping to fuel its growth.
Trading Places: This week's people moves
Changes of the guard at TBWA Group and Channel 4, as well as a marketer's return to Vodafone, make headlines in this week's people moves.
Chelsea FC to sell stadium naming rights
First there was The McCain, then came The Emirates and Sportsdirect.com@St James' Park, now Chelsea look set to sell the naming rights for Stamford Bridge.
Brand Republic TV
Consumers are resistant to the idea of brand naming rights deals, such as Newcastle United's plan to rename St James' Park, one of England's oldest football grounds, according to the public interviewed in the latest BR Video -- watch it now.
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Mars-Wrigley appoints ZenithOptimedia £80 million buying account
by Sarah Johnson marketingmagazine.co.uk 06-Nov-09
LONDON - Mars-Wrigley has handed its £80 million consolidated media buying account to ZenithOptimedia.
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Blogs
Helping who, exactly?
By Mark Roy /
DM, Data and Beyond
Another week, another round of bank bail-outs. The latest cost to UK taxpayers? £30.5 billion. That’s around £500 for every person in the...
More pay walls – Emap makes its pitch/readers respond
By Gordon Macmillan /
Gordon's Republic
There are some interesting comments cropping up on Retail Week's blog about its plan to charge readers £150 and put some online content behind a pay...
Cost-cutting at Dentsu boosts profit forecast
By BOB WILLOTT /
Bob Willott on the bottom line
Dentsu, the leading Japanese listed marketing group, surprised the industry this morning by upgrading its profit forecast for the year to 31 March...
My thoughts on the twins
By Jeremy Lee /
Jeremy Lee on Media
Gordon Brown, who apparently can't be bothered to get in touch with the families of British soldiers killed in action but was able to express...
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