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Lavazza awards €50m pan-European account to MEC

Lavazza, the Italian coffee brand, has appointed MEC, the WPP media agency, to its estimated €50m (£42m) pan-European media planning and buying account after a competitive pitch.

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Chrysler re-launches with £10m Super Bowl campaign

Car brand Chrysler is kicking off a £10m campaign to re-launch the brand in the UK, starting with a TV ad breaking during this weekend's Super Bowl.

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Madonna video to premiere on Clear Channel screens in world capitals

Madonna's 'Give Me All Your Luvin' music video will premiere at 2pm UK time today (3 February) on Clear Channel billboards in London's Piccadilly Circus, Times Square in New York and La Defense in Paris.

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Campaign Viral Chart: Honda's Ferris ad is top of the class

Honda's homage to 'Ferris Bueller's Day Off', featuring Matthew Broderick, tops this week's chart with 210,709 shares, beating Finnair and five other Super Bowl ads.

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Trading places: this week's people moves

VCCP hires Mother's creative team Faustin Claverie and Thierry Albert, while Yahoo's senior marketers James Tipple and Andrew Cocker are leaving the company, in Brand Republic's round-up of this week's people moves in advertising, marketing and media...

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PC - gone mad or just gone?

New research shows that we could be entering a post-PC world, writes Euan Mackay, senior associate director, Custom Media division, Kantar Media.

Facebook's UK commercial leader Haines to be among new millionaires

Facebook's IPO stands to make millionaires of some of the stalwarts who have worked in its UK commercial operation, including Blake Chandlee who set up the operation and current leader Stephen Haines.

 

Lacoste snaps up MPG Media Contacts

Lacoste, the French fashion brand, has appointed MPG Media Contacts to its media planning and buying account for its clothing and leather goods ranges, after a pitch.

 

Supermarket sweep for in-store Wi-Fi

All the big four supermarkets are now trialling Wi-Fi for customers in their stores.

 

Goldstone to exit Premier Foods

Troubled food company Premier Foods is parting company with group marketing director Jon Goldstone, who is leaving the owner of Mr Kipling and Hovis after a restructure of its marketing operations.

 
 

Sky Atlantic celebrates first birthday

Sky Atlantic, the British and American drama channel, celebrated its first birthday this week, revealing that HBO's 'Game of Thrones' was the highest-rated show over the year.

 

Oreo launches family friendly TV ad

Oreo is launching a TV ad to establish itself as a family-favourite biscuit snack.

 

MediaCom promotes Peter Fyfe to head of social media

MediaCom has promoted Peter Fyfe to the newly created role of head of social media, as the agency's non-traditional marketing arm MediaCom Beyond Advertising (MBA) expands.

 

Escada relaunches 90s perfume range on Facebook

Escada, the luxury women's brand, has launched an eight-week Facebook campaign with a retro feel to promote the re-release of scents such as Sexy Graffiti from 20 years ago.

 
 

Explore Brand Republic

Dave Trott

Radical common sense

 

Bob Willott

On the bottom line

 

Chris Arnold

On ethical marketing

 

Thinkbox

Square-eyed thinking

 

 
 

Events

 

CIPR Excellence Awards

  • CIPR
  • Date: Tue 07 Feb 2012 - Tue 07 Feb 2012
  • Venue: 52-53 Russell Square London United Kingdom WC1B 4HP More
 
 

Fundamentals of PR strategy

  • Chartered Institute of Public Relations
  • Date: Tue 07 Feb 2012 - Tue 07 Feb 2012
  • Venue: 52-53 Russell Square London United Kingdom WC1B 4HP More
 
 

Brand Republic's Social Brands Event 2012

  • Brand Republic & PRWeek
  • Date: Wed 08 Feb 2012 - Wed 08 Feb 2012
  • Venue: London - see website for up-to-date information More
 
 
 


Do consumers really care about eco-packaging?

Brands are under pressure to make their packaging sustainable, but does a green emphasis forge a consumer connection, asks Eva MacIntosh.

 

PC - gone mad or just gone?

New research shows that we could be entering a post-PC world, writes Euan Mackay, senior associate director, Custom Media division, Kantar Media.

 

'Publishers need to think differently and invest'

Mobile and tablets can play a key role in ad campaigns and content so long as they're user-friendly and clearly targeted, two heads of digital believe.

 

How can UK ad agencies do better at Cannes this year?

As the world's biggest creative awards open for business again, Philip Thomas looks at the UK's prospects.

 

Does one regulator add up?

Is regulatory consolidation inevitable in the digital age, Alasdair Reid asks.

 

Top Gunns: The Gunn Report 2011

The Gunn Report collates data from the major awards shows around the world to reveal the year's big winners. Here, Donald Gunn analyses its latest findings.

 
 

TfL's Chris Macleod on marketing's battle against Olympic gridlock

The Transport for London marketing director's preparations for the London 2012 Olympics are finally coming to fruition, writes Gemma Charles.

 

What do you do when the Prime Minister comes knocking?

When politicians express negative opinions about brands and their advertising, marketers start to worry about regulation. But what should they do to defend their businesses, asks David Benady.

 

Baxter celebrates positive power of journalism

Katherine Levy meets the editor of The Sunday Times Magazine, whose 50th anniversary is providing timely cheer at NI.

 

All about ... Global content deals

Unilever's tie-up with Fox is a sponsorship landmark, Alasdair Reid writes.

 

Why we're loving ... Andrew Shoben founder, Greyworld

WHY: Shoben's artists collective, Greyworld, created last week's "sunrise" in Trafalgar Square for the Tropicana brand.

 

The history of advertising in quite a few objects: 28 David Ogilvy's chateau

High on a hill overlooking a tributary of the Loire and close to the city of Poitiers stands a French chateau with the beguiling name of Touffou and with, perhaps, the oddest possible claim to have influenced the course of advertising history.

 
 

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