Lavazza awards €50m pan-European account to MEC
Lavazza, the Italian coffee brand, has appointed MEC, the WPP media agency, to its estimated €50m (£42m) pan-European media planning and buying account after a competitive pitch.

Lavazza, the Italian coffee brand, has appointed MEC, the WPP media agency, to its estimated €50m (£42m) pan-European media planning and buying account after a competitive pitch.
Facebook's IPO stands to make millionaires of some of the stalwarts who have worked in its UK commercial operation, including Blake Chandlee who set up the operation and current leader Stephen Haines.
Lacoste, the French fashion brand, has appointed MPG Media Contacts to its media planning and buying account for its clothing and leather goods ranges, after a pitch.
All the big four supermarkets are now trialling Wi-Fi for customers in their stores.
Troubled food company Premier Foods is parting company with group marketing director Jon Goldstone, who is leaving the owner of Mr Kipling and Hovis after a restructure of its marketing operations.
Sky Atlantic, the British and American drama channel, celebrated its first birthday this week, revealing that HBO's 'Game of Thrones' was the highest-rated show over the year.
Oreo is launching a TV ad to establish itself as a family-favourite biscuit snack.
MediaCom has promoted Peter Fyfe to the newly created role of head of social media, as the agency's non-traditional marketing arm MediaCom Beyond Advertising (MBA) expands.
Escada, the luxury women's brand, has launched an eight-week Facebook campaign with a retro feel to promote the re-release of scents such as Sexy Graffiti from 20 years ago.
Brands are under pressure to make their packaging sustainable, but does a green emphasis forge a consumer connection, asks Eva MacIntosh.
New research shows that we could be entering a post-PC world, writes Euan Mackay, senior associate director, Custom Media division, Kantar Media.
Mobile and tablets can play a key role in ad campaigns and content so long as they're user-friendly and clearly targeted, two heads of digital believe.
As the world's biggest creative awards open for business again, Philip Thomas looks at the UK's prospects.
Is regulatory consolidation inevitable in the digital age, Alasdair Reid asks.
The Gunn Report collates data from the major awards shows around the world to reveal the year's big winners. Here, Donald Gunn analyses its latest findings.
The Transport for London marketing director's preparations for the London 2012 Olympics are finally coming to fruition, writes Gemma Charles.
When politicians express negative opinions about brands and their advertising, marketers start to worry about regulation. But what should they do to defend their businesses, asks David Benady.
Katherine Levy meets the editor of The Sunday Times Magazine, whose 50th anniversary is providing timely cheer at NI.
Unilever's tie-up with Fox is a sponsorship landmark, Alasdair Reid writes.
WHY: Shoben's artists collective, Greyworld, created last week's "sunrise" in Trafalgar Square for the Tropicana brand.
High on a hill overlooking a tributary of the Loire and close to the city of Poitiers stands a French chateau with the beguiling name of Touffou and with, perhaps, the oddest possible claim to have influenced the course of advertising history.