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Microsoft Band steers tech giant into wearables market

Microsoft has entered the burgeoning wearables and fitness market with the launch of Microsoft Band, a $199 (£124) wristband that tracks users' exercise and sleep patterns, pays for their coffee and alerts them to emails.

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Facebook: Oculus Rift will be 'meaningful' after 50 million sales

Mark Zuckerberg, the chief executive officer of Facebook, has said Oculus Rift will need to sell between 50 million and 100 million units before the company will consider it a fully-fledged business.

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Samaritans denies Radar Twitter app is unsafe after backlash

Samaritans has defended its Radar web app for Twitter, after users complained that having their tweets monitored was an invasion of privacy.

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How Atom plans to become the UK's mobile-first bank

As traditional banks struggle to maintain branches and axe staff, upstart Atom wants to break the mould and become the UK's only mobile-first bank.

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Wickes calls £25m ad review

Wickes, the home-improvement retailer, is reviewing its £25 million advertising account, putting the incumbent, MWO, on alert.

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Johnnie Walker calls global ad review

Johnnie Walker, the Diageo-owned whisky brand, is reviewing its global advertising account.

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ASA gambling review supports watchdog but urges 'free bet' rethink

The Advertising Standards Authority's decisions on whether or not to ban gambling ads were in line with public opinion, the watchdog has said, but consumer concerns persist around likes of "free bet" promotions.

 

Sony PlayStation marketer Darren Carter to leave after 18 years

Darren Carter, a long-serving marketer at Sony Computer Entertainment Europe (SCEE), is to stand down after 18 years at the company.

 

Diageo bows to consumer pressure and brings back Pimm's No 6 Vodka Cup

Diageo is to resurrect Pimm's No 6 Vodka Cup after delisting the drink, following a vociferous campaign by consumers to have the drink reinstated.

 
 

Ford saves stricken plane using LED headlight technology in epic ad for new Mondeo

Ford Motor Company is releasing an action-packed pan-European TV ad created by 'The Fast and the Furious' director Rob Cohen, with the company's new Mondeo's LED headlights guiding a plane to land on a darkened airstrip.

 

All I want for Christmas is a mobile masterpiece

The creative bar must be raised if mobile is to deliver a truly great campaign this December, Greg Grimmer argues.

 

Asos appoints VCCP to handle creative and media accounts

Asos, the online fashion retailer, has appointed VCCP to handle its UK creative and media business after a competitive pitch.

 
 


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Charles Vallance on the secret of great creative work: 'Does it entertain me?'

What's the secret to creativity in marketing? It lies in the 'usefulness' of the work. Brands ignore this at their peril and are wasting their time in the experience economy, warns Charles Vallance, co-founder and chairman of VCCP.

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Programmatic Marketing – Demystifying Real-Time Advertising (Webcast)

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A Marketer’s Guide to Navigating the Internet of Things (Expert Reports)

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Social Media Checklist: Powering Live Events (Expert Reports)

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Digital Dilemmas: How do I ensure that I have transparency and control across my digital adspend?

Mark Connolly, chief revenue officer and VP international at AudienceScience, on gaining control of your digital adspend

 

Outdoor Campaign of the Month: Weetabix

 

IDS UK's media-sales uplift and strong ROI for Nicorette

IDS UK healthcare communications allows brands to target millions of consumers and thousands of healthcare professionals through GP surgeries.

 

DOOH shows how far it has come in five years

In the fifth year of the competition, winners from Topshop and Women's Aid show why digital out-of-home is one of the fastest-growing media in the UK, forecast to be worth some £250 million by the end of 2014. Campaign reports from a packed event at ...

 

Sponsor The Foxhunters Steeple Chase at Cheltenham Festival

Held annually, The Cheltenham Festival 2015 is the biggest race meeting of the National Hunt racing season and the destination for every owner, trainer and rider.

 
 

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