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Blogging: how to make friends and influence people

Apart from reach, credibility, trust and direct sales, what have bloggers ever done for marketers and brands? Quite a lot, argues Amanda McKenna, director of digital consultancy Zone, so why do brands often get it so wrong?

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UKIP launches biggest ad campaign and stirs up 'racist' accusations

UKIP has launched its biggest advertising campaign ahead of next month's European parliamentary elections, with hard-hitting posters that have already been accused of being "racist".

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Jimmy Savile newspaper ads urge victims to claim up to £60k

Advertisements in The Times and the Daily Mirror today are calling on victims of sexual abuse by Jimmy Savile to claim compensation from the late BBC TV presenter's estate.

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Karmarama grabs Coppafeel! breast cancer charity account

CoppaFeel!, the breast cancer awareness charity for young people, has awarded Karmarama its creative advertising account without a pitch, unseating incumbent AIS, which won the account in 2010.

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British Airways moves paid search account to Forward3D

Forward3D, the digital agency, has been appointed to handle British Airways' global paid search activity, following a pitch process run by the airline's internal marketing team.

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M&C Saatchi's Enyi Nwosu takes global role at Mindshare

WPP's Mindshare has enticed Enyi Nwosu back to media as strategic lead across its global HSBC and Chanel accounts.

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Absolute's Anthony Abbott becomes digital product director at Bauer Media

Anthony Abbott has been appointed digital product director within the radio division of Bauer Media, a newly created strategic role for the group's recently consolidated radio portfolio.

 

Leaked document shows Nokia to be rebranded as Microsoft Mobile

Nokia is reportedly set to be rebranded as Microsoft Mobile as the company's sale to the tech giant is expected to complete this week.

 

Nike lays-off hardware staff in move that casts doubt on future of FuelBand

Nike is laying off staff within its digital sports division that created the Nike+ FuelBand, raising questions about the future of the smart wristband that is often held up as the poster child of the wearable technology sector.

 
 

Diageo David Beckham whisky account goes to Adam&Eve/DDB

Adam&Eve/DDB has won the global advertising account for the launch of Haig Club, a Scotch whisky that Diageo has created in partnership with David Beckham and Simon Fuller.

 

Greenpeace says save the bees or humans will die

"Save the humans" reads a plaque held by a pair of bees stood on a pavement as a person walks past. The insects' banners show they are protesting on behalf of Greenbees.

 

Jimmy Savile newspaper ads urge victims to claim up to £60k

Advertisements in The Times and the Daily Mirror today are calling on victims of sexual abuse by Jimmy Savile to claim compensation from the late BBC TV presenter's estate.

 
 

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Why does ad industry lack minorities?

In sharp contrast to the supercharged pace of change in Britain's ethnic make-up, progress in boosting the number of staff from ethnic minorities in UK agencies has been snail-like.

 
 

Are six-year career breaks a good idea?

In a recent interview with the FT, Dame Alison Carnwath, the chairman of Land Securities and the only female chairman in the FTSE 100, called on companies to allow women to take family-friendly career breaks of up to six years.

 
 

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Creativity vs. Process: Winning The Productivity Battle (Webcast)

Marketers and creatives have to be skilled multi-taskers, juggling sever...

 

The Joy of Tech: Exploring Emotions Surrounding Emergent Digital Technologies (Webcast)

Today the wonders of technology seem boundless. From noise cancelling he...

 

Scoring Bullseyes: New Data Tricks To Drive Deeper Customer Connections (Webcast)

Pooling data effectively from multiple touch points enables marketers to...

 
 

Events

 

Account Development Skills Workshop

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  • Date: Tue 29 Apr 2014 - Tue 29 Apr 2014
  • Venue: Central Working Shoreditch 6-8 Bonhill Street, London EC2A 4BX More
 
 

Performance Marketing Awards 2014

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  • Date: Tue 29 Apr 2014 - Tue 29 Apr 2014
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Sponsor TVPlayer - the UK's fastest growing free live TV service

You've heard of advertising funded programming? Here's the UK's first advertiser funded platform.

 

Careers: Leadership - A route to the boardroom

Senior communicators now need the knowledge and ability to take on a more central corporate role.

 

Digital dilemmas: Social customer service

In the first of a new series, our digital expert explains the best way to manage social customer service.

 
 

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