Reckitt Benckiser merges £800m global media
Reckitt Benckiser has consolidated its £800m global media planning and buying arrangements into Havas Media and Publicis Groupe.
Reckitt Benckiser merges £800m global media
Reckitt Benckiser has consolidated its £800m global media planning and buying arrangements into Havas Media and Publicis Groupe.
McDonald's to trademark slang-brand Maccy D's
Fast food chain McDonald's has applied to the Intellectual Property Office to register its popular slang name, "Maccy D's", as a trademark.
Coca-Cola struggles to bring 'greener' bottles to UK
Coca-Cola will have to tackle supplier issues before launching sustainable bottling into the UK market and promoting its green positioning.
Peperami announces 'crowd-sourcing' prize winners
Two recently-redundant creatives from London and Munich have won Peperami's controversial "crowd-sourcing" competition.
Brand Republic TV
Mickey Mouse should not be changed into a cunning and cantankerous character as it would "spoil the essence" of the 71-year-old Disney character and be "a very expensive mistake", according to members of the public interviewed by Brand Republic -- watch it now.
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Advertising
ASA upholds decision to ban Tetley Green Tea ad
by Hadassah Nymark campaignlive.co.uk 25-Nov-09
LONDON - The Advertising Standards Authority has upheld a decision banning a TV ad for Tetley Green Tea after complaints that it implied the tea had greater health benefits than it did.
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Back in the golden age of flying, you paid your fare and then got on and enjoyed the service. Nowadays you can be charged extra for basics like...
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