The Economist is the magazine industry's undisputed star performer, achieving 61 consecutive circulation rises over the last 31 years, but group chief executive Andrew Rashbass expects global print sales to fall for the first time in 2012, so why is ...
Marketers are being urged to reappraise the value of fans and re-focus their social media activity on building long-term engagement.
Heineken is once again tying up with the James Bond franchise, in a move that will feature the film's character, played by Daniel Craig, feature in its ads for the first time.
Foster's has become one of the first alcohol brands in the UK to develop an app for Facebook's Timeline to showcase its exclusive comedy content.
Mirror Group Digital has revamped Mirror Online with a raft of additional editorial features and advertising opportunities including closer integration with Facebook, although the site has suffered early teething problems.
Virgin Media finished 2011 with 435,000 customers for TiVo, the "Sky+ on steroids" personalised television service it launched at the end of 2010.
Simon Calver, the long-serving chief executive of LoveFilm, is taking on the task of turning around the struggling mother and baby retailer Mothercare, as its chief executive.
Beleaguered electronics retailer Comet has been slammed by the advertising watchdog for misleading consumers over its initial retail prices before cutting them for alleged savings.
Cravendale has unveiled its TV and cinema campaign featuring The Muppets, as part of its first brand partnership.
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Brands are under pressure to make their packaging sustainable, but does a green emphasis forge a consumer connection, asks Eva MacIntosh.
New research shows that we could be entering a post-PC world, writes Euan Mackay, senior associate director, Custom Media division, Kantar Media.
Mobile and tablets can play a key role in ad campaigns and content so long as they're user-friendly and clearly targeted, two heads of digital believe.
As the world's biggest creative awards open for business again, Philip Thomas looks at the UK's prospects.
Is regulatory consolidation inevitable in the digital age, Alasdair Reid asks.
The Gunn Report collates data from the major awards shows around the world to reveal the year's big winners. Here, Donald Gunn analyses its latest findings.
The Transport for London marketing director's preparations for the London 2012 Olympics are finally coming to fruition, writes Gemma Charles.
When politicians express negative opinions about brands and their advertising, marketers start to worry about regulation. But what should they do to defend their businesses, asks David Benady.
Katherine Levy meets the editor of The Sunday Times Magazine, whose 50th anniversary is providing timely cheer at NI.
Unilever's tie-up with Fox is a sponsorship landmark, Alasdair Reid writes.
WHY: Shoben's artists collective, Greyworld, created last week's "sunrise" in Trafalgar Square for the Tropicana brand.
High on a hill overlooking a tributary of the Loire and close to the city of Poitiers stands a French chateau with the beguiling name of Touffou and with, perhaps, the oddest possible claim to have influenced the course of advertising history.
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