National Trust launches augmented reality Wallace and Gromit press ads
28 May 2012 | by Matthew Chapman
The National Trust is targeting new audiences and young visitors with a Jubilee-themed augmented reality campaign starring Wallace and Gromit.
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Jobs | Agency Showcase | Ad creativeTotal Media lands Random House and Transworld Publishers account
28 May 2012 | by Nick Batten
Random House Children's Publishers UK and Transworld Publishers have appointed Total Media to handle their online media planning and buying.
M&M characters test out 'British' costumes in Jubilee ad
28 May 2012 | by Sarah Shearman
Mars has rolled out a British-themed campaign to support the launch of its special edition red, white and blue M&Ms pack, ahead of the Queen's Diamond Jubilee celebrations this weekend..
Scout Media hires former Radio Times ad director
28 May 2012 | by Nick Batten
Andrew Mercer, former advertising director of the Radio Times, has joined Scout Media, the publisher of Scout London, the new free weekly magazine for London's social life.
Yahoo pulls plug on Livestand after seven months
28 May 2012 | by Sarah Shearman
Yahoo is shutting down its personalised magazine-style app Livestand, only seven months after it launched and two weeks into the interim chief executive's tenure.
Barclaycard returns to TV for PayTag campaign
28 May 2012 | by Alex Brownsell
Barclaycard is rolling out its first TV ad campaign in over a year to promote its PayTag technology, which can be attached to mobile phones and used as a contactless payment device.
Sorrell says Adam & Eve acquisition 'shows DDB needed some help'
28 May 2012 | by Arif Durrani
Omnicom's decision to buy Adam & Eve for an estimated £60m last week underlines how its creative network DDB Worldwide "needed some help", according to Sir Martin Sorrell, chief executive of rival holding group WPP.
Cadbury takes another pop at popcorn market
28 May 2012 | by John Reynolds
Kraft-owned Cadbury is making a second attempt to crack the popcorn market with the launch of Cadbury Popcorn, four years after it sold its Butterkist popcorn brand.
Guto Harri told BBC it faced 'huge public fight' over Boris Johnson coverage
28 May 2012 | by Matt Cartmell
Boris Johnson's former comms chief threatened to use his contacts in the press to confront the BBC over its coverage of the London Mayor, The Guardian has reported today.
Absolute Radio to broadcast commentary of Euro 2012 football championships
28 May 2012 | by Maisie McCabe
Absolute Radio has expanded its investment in football by signing a six-figure deal to broadcast its first live commentary from the Uefa Euro tournament, which is being held in Poland and Ukraine this summer.
