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To rebuild consumer trust, marketers must rein in their impulse to make grand claims

separate child sex-abuse case, another furore ensued regarding Entwistle s severance package, and 25m ...

Cosmo's Helen Gurley Brown dies at 90

the globe, first with her 1962 bestseller, 'Sex and the Single Girl', and then as editor of Cosmopolitan ...

The Marketing Profile: Lucy Cotterell of Mars

, highlighting its recent link-up with the Sex and the City film as the type of activity that is working. Twix ...

The Work: New Campaigns - UK

Massager, a non-penetrative sex toy that both sexes can use. The company claims that the product ... for the brand. Created by Grey London, the ad follows the former Sex Pistols lead vocalist as he seeks ...

New thinking urged to open up industry beyond white middle classes

its recruitment process and stop sex, race, age or background being perceived a barrier to entry. ...

The Work: Private view

when looking at communication (and when having sex ... and shopping). The chocolate drop from ...

McLaren quits I'm a Celebrity before it even starts

LONDON - Former Sex Pistols manager Malcolm McLaren has quit the latest series of reality TV show...was that former Sex Pistol Johnny Lydon had appeared on the show. Lydon walked off the show after a disagreement ...

Sector checker: Online dating's formula fails before Facebook and fun

). It also was the only one to promote mobile messaging as a key feature. And sex is handled more directly ...

McDonald's faces up to European fears over food and job quality

, it even launched a 'Sex and The City'-inspired ad campaign for a range of salads to woo young women ...

How to: Target female consumers effectively

' takes place, and have sex on their terms. The solution was to deliver messages via brand partners to the audience when sex is on the agenda. For example, with Club 18-30, condoms were placed into the welcome packs courtesy of Pasante, and door hangers carrying the 'Don't Play The Sex Lottery' message were hung ...

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