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Campaign Craft: When technique seduces the jury at the concept’s expense

the appeal and excitement of the airline are intrinsic to the story told in Virgin s recent reaper film ... the story of two men stranded in a lifeboat. One of them ends up eating the other one, and the ad finishes ...

Lego plays on father and son bonding with Christmas film

A father bonds with his son in a Christmas campaign that shows how Lego brings out the "big kid...Creative introduces a "let s build" strapline with the story being told through the eyes of a child to give the child s perspective of how parents become teammates when playing with Lego Brand: Lego Client: Kathryn Marriott, brand manager at Lego Agency: We Are Pi Creatives ...

MARKETING MIX: On me 'ead, son could soon take on new meaning

Following Mix's story earlier this year (Marketing, February 6) on the forehead as a 'slaptastic

LA stories.

-loving, youngest son of the devil, played by Harvey Keitel. Sandler ends up travelling to New York to foil his ...

CLOSE-UP: NEWSMAKERS - The driving forces behind the CHI success story

Little Helps campaign for Tesco from his days at Lowe is another key strength. Tesco is the success story ... the three have since developed is certainly contagious and one can believe that clients are seduced by it ... Clemmow - Liz (wife), Nick (son, 14) Hornby - Clare (wife), Ben, Arabella, Joe (children from first ...

Movies - LA stories.

release of Little Nicky. The film stars Sandler as the not-evil-enough, heavy-metal-loving son ...

LEADER: When low rates alone failed to seduce

For too long, clients - including multinational corporations - have been seduced by the rock-bottom media rates that local brokers in China boasted they could deliver. But it's a fleeting seduction if Procter & Gamble's decision to drop local broker Deluxe after a little over a year for Zenith ...

LEADER: When low rates alone failed to seduce

For too long, clients - including multinational corporations - have been seduced by the rock-bottom media rates that local brokers in China boasted they could deliver. But it's a fleeting seduction if Procter & Gamble's decision to drop local broker Deluxe after a little over a year for Zenith ...

The World: Seduced supergroups look for digital dalliance

rivals may need sizeable wallets with which to seduce potential partners. But the enticements ... shopping lists. Will one or more of them get seduced? It seems a safe bet. As Levy puts it: "If holding ...

You've charmed the juries. Now to seduce the clients

Apologies for one last Cannes-fest. I'm so over it all, but we must squeeze the last dregs out of the crazy trade-fair whirl and make sure we got our money's worth from the expensive madness.

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