Campaign Insight

With 700 million monthly users, unparalleled engagement, and stellar storytelling capabilities, Instagram has cemented itself as the "must have" platform for brands. Discover how marketers are driving audience acquisition, increasing engagement, and optimizing sales conversions through Instagram strategies and how yours could, too.

Consumers are switched on. They know how to shop around and are engaging with reviews more than ever before, to make vital purchasing decisions. That’s why Trustpilot conducted a research study to understand how online shoppers interact with reviews. They surveyed more than 1000 customers about the importance of reading, writing and trusting online reviews. 

The reality of any organisation is that marketing can’t control every touch point our customers encounter – but if we don’t at least influence or get involved in the entire journey, then we waste the work we do to convince a prospect to take the first step. 

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With 700 million monthly users, unparalleled engagement, and stellar storytelling capabilities, Instagram has cemented itself as the "must have" platform for brands. Discover how marketers are driving audience acquisition, increasing engagement, and optimizing sales conversions through Instagram strategies and how yours could, too.

Campaign News

Carlsberg to bring dead founder 'back to life' to mark 170th birthday

Carlsberg Group is hosting a week of events in its home city of Copenhagen to mark the anniversary of its 1847 founding by JC Jacobsen.

Posted on 21 August 2017 | 1:20 pm

Watch: Bompas & Parr's 'Future Forest' at Westfield

Adventure zip wires, soundscapes and fruit clouds are all part of the experience at Westfield's Future Forest event, featuring an immersive, multi-sensory series of installations.

Posted on 21 August 2017 | 12:25 pm

Audi joins Adidas and BBC to refute claims it worked with 'follower-buying' website

Audi is the latest major organisation to reject claims that it is a client of a UK-based business that lets influencers buy followers and 'engagement' on social media.

Posted on 21 August 2017 | 9:45 am

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