Campaign Insight

Programmatic is the future of media buying. But while some marketers are raring to start trading programmatically, others still feel like they’re not ready. What’s holding them back and what can the industry do about it? Download this infographic, in partnership with ISBA and The Exchange Lab, to see the results of a study scrutinising brands’ use of programmatic.
The environment in which brands operate today is moving exponentially, leaving them with less control than ever. The good news? Less control can actually mean more opportunity. Brands must work out whether they are propelling their brand, if someone else is propelling it – or both. Download this infographic, in partnership with WE Communications to reveal the findings of our study- Brands In Motion.

Consumers are switched on. They know how to shop around and are engaging with reviews more than ever before, to make vital purchasing decisions. That’s why Trustpilot conducted a research study to understand how online shoppers interact with reviews. They surveyed more than 1000 customers about the importance of reading, writing and trusting online reviews. 

The reality of any organisation is that marketing can’t control every touch point our customers encounter – but if we don’t at least influence or get involved in the entire journey, then we waste the work we do to convince a prospect to take the first step. 

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With 700 million monthly users, unparalleled engagement, and stellar storytelling capabilities, Instagram has cemented itself as the "must have" platform for brands. Discover how marketers are driving audience acquisition, increasing engagement, and optimizing sales conversions through Instagram strategies and how yours could, too.

Campaign News

Under Armour pulls ads from YouTube as 300 brands' ads found on extremist content

An investigation has found that YouTube still faces a brand safety problem with ads from more than 300 brands found running against extremist content.

Posted on 20 April 2018 | 1:54 pm

The Body Coach creates café for Westfield food and wellness campaign

Westfield is creating a series of food and wellness events at its London shopping centres as part of a campaign featuring The Body Coach and The Muppets.

Posted on 20 April 2018 | 1:47 pm

How brands can fight the damage of unconscious bias

Too often the punchline is a man in a dress. Sure it's funny. Unless you're transgender. Then, it isn't.

Posted on 20 April 2018 | 1:20 pm

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