Campaign Insight

With 700 million monthly users, unparalleled engagement, and stellar storytelling capabilities, Instagram has cemented itself as the "must have" platform for brands. Discover how marketers are driving audience acquisition, increasing engagement, and optimizing sales conversions through Instagram strategies and how yours could, too.

Consumers are switched on. They know how to shop around and are engaging with reviews more than ever before, to make vital purchasing decisions. That’s why Trustpilot conducted a research study to understand how online shoppers interact with reviews. They surveyed more than 1000 customers about the importance of reading, writing and trusting online reviews. 

The reality of any organisation is that marketing can’t control every touch point our customers encounter – but if we don’t at least influence or get involved in the entire journey, then we waste the work we do to convince a prospect to take the first step. 

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With 700 million monthly users, unparalleled engagement, and stellar storytelling capabilities, Instagram has cemented itself as the "must have" platform for brands. Discover how marketers are driving audience acquisition, increasing engagement, and optimizing sales conversions through Instagram strategies and how yours could, too.

Campaign News

P&G sales below expectations with 1% growth

Procter & Gamble's net sales were up 1% year-on-year to $16.7bn (£12.6bn) in the three months to 30 September.

Posted on 20 October 2017 | 1:30 pm

Ebay completes advertiser roster for Piccadilly Lights relaunch

Ebay will advertise on the famous Piccadilly Lights outdoor site when it relaunches this month, completing a roster of six brands.

Posted on 20 October 2017 | 1:11 pm

Why Ikea took over a Soho townhouse to celebrate its 30th anniversary

Ikea has been hosting house parties in London this week to celebrate 30 years in the UK.

Posted on 20 October 2017 | 1:05 pm

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