Campaign Insight

Consumers are switched on. They know how to shop around and are engaging with reviews more than ever before, to make vital purchasing decisions. That’s why Trustpilot conducted a research study to understand how online shoppers interact with reviews. They surveyed more than 1000 customers about the importance of reading, writing and trusting online reviews. 

The reality of any organisation is that marketing can’t control every touch point our customers encounter – but if we don’t at least influence or get involved in the entire journey, then we waste the work we do to convince a prospect to take the first step. 

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Campaign News

Cadbury calls ad account review

Cadbury, the Mondelez International-owned chocolate brand, is reviewing its creative account putting 11-year incumbent Fallon on alert.

Posted on 30 March 2017 | 10:44 am

BT boss Patterson: marketers must take action on brand safety

Brands must step up and take action in the wake of the Google brand safety scandal, warned the chief executive of BT.

Posted on 30 March 2017 | 9:56 am

Cannes Lions urged to change trophy to promote gender equality in advertising

Crispin Porter & Bogusky London and Creative Equals have launched a bid to get the Cannes Lions Festival of Creativity organisers to adopt a new trophy for all winners in 2017.

Posted on 30 March 2017 | 9:52 am

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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com