Campaign Insight

Consumers are switched on. They know how to shop around and are engaging with reviews more than ever before, to make vital purchasing decisions. That’s why Trustpilot conducted a research study to understand how online shoppers interact with reviews. They surveyed more than 1000 customers about the importance of reading, writing and trusting online reviews. 

The reality of any organisation is that marketing can’t control every touch point our customers encounter – but if we don’t at least influence or get involved in the entire journey, then we waste the work we do to convince a prospect to take the first step. 


Campaign News

BBDO and WPP take top company awards at Cannes Lions

BDDO Worldwide has been named Network of the Year at Cannes Lions for a record sixth time, with Clemenger BBDO Melbourne winning Agency of the Year.

Posted on 24 June 2017 | 7:16 pm

'Fearless girl' wins Titanium Grand Prix for McCann New York

McCann New York won its fourth Grand Prix, in the Titanium Lions, at this year's Cannes for its "Fearless girl" statue on Wall Street.

Posted on 24 June 2017 | 6:05 pm

4Creative and Blink win Film Lions Grand Prix for 'We're the superhumans'

Channel 4's in-house agency 4Creative capped off a highly successful week at Cannes by taking the top prize in the Film Lions for its Paralympics campaign.

Posted on 24 June 2017 | 5:29 pm

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