Campaign Insight

Consumers are switched on. They know how to shop around and are engaging with reviews more than ever before, to make vital purchasing decisions. That’s why Trustpilot conducted a research study to understand how online shoppers interact with reviews. They surveyed more than 1000 customers about the importance of reading, writing and trusting online reviews. 

The reality of any organisation is that marketing can’t control every touch point our customers encounter – but if we don’t at least influence or get involved in the entire journey, then we waste the work we do to convince a prospect to take the first step. 


Campaign News

Which? appoints Grey to position it as a campaigning force for consumers

Which? has appointed Grey London as it looks to become a stronger campaigning force for consumers.

Posted on 23 May 2017 | 9:05 am

Three trades purple Muppet for 'giraffe-amingo' in new brand campaign

Three has dropped its purple Muppet mascot in favour of an animal hybrid in a new campaign promoting the network's free roaming feature.

Posted on 23 May 2017 | 8:54 am

Kelly's of Cornwall offers Cornish vocabulary tips in new campaign

Ice cream brand Kelly's of Cornwall is following last year's groundbreaking TV ad - the first spoken entirely in the Cornish language - with a series of four films offering Cornish vocabulary tips to budding linguists.

Posted on 23 May 2017 | 8:49 am

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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at