Npower hires Axa's Britton to top marketing post
Npower has hired Axa marketer Debbie Britton to the post of director of customer marketing with a mandate to "rebuild trust" in the brand.
Npower: new marketing director Debbie Britton
Britton joins the energy company on 1 February from her role as strategic marketing director at insurer Axa UK, having previously held the position of head of marketing at Norwich and Peterborough Building Society.
She replaces Kevin Peake, who left Npower in August following 11 years with the brand, before subsequently joining Aviva as interim brand, sponsorship and corporate responsibility director.
Giuseppe Di Vita, managing director, customer markets at Npower, said: "Debbie joins the industry at a time when it faces many challenges on many different fronts.
"Perhaps our most important challenge is to re-engage with consumers to rebuild levels of trust. I have no doubt we have the team in place at Npower to begin that journey."
Last year, Npower rolled out a loyalty programme offering to reward consumers with exclusive deals from brands to which it provides energy services. The 'In Good Company' scheme provided deals from Caffe Nero, the Football League and the National Trust.
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Senior Brand Manager Ball & Hoolahan £Excellent Salary Package , South East England / London (Greater)
- Digital Marketing Specialist Colyer London £25000 per annum, London (Central), London (Greater)
- Senior Brand Manager Diageo Great reward package for great talent, Amsterdam / Dublin / Madrid / London (Greater)
- Digital Display Executive (fashion e-commerce) Farfetch Competitive + bonus + benefits, London (Central), London (Greater)
- Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
- Search Marketing Manager - International Markets Search Laboratory £24,000 - £30,000 per annum + benefits , Yorkshire and the Humber / North Yorkshire / West Yorkshire / Harrogate, North Yorkshire / Leeds,...