Additional Information


Content

The Guardian sales surge after redesign

The Guardian's Berliner relaunch provided a dramatic 40 per cent sales increase on its first day of distribution.

Share this article

Unofficial figures suggest that The Guardian put on the 40 per cent growth following the move to the smaller format, which was supported by a major advertising campaign through DDB London. The paper is in need of significant sales increases to offset the £80 million it has invested in the relaunch.

Carolyn McCall, the chief executive of Guardian Newspapers, said: "Early reports suggest we have had a fantastic first-day performance, with a minimum 40 per cent increase in our headline sale. We invested a huge amount in encouraging readers to reappraise the paper. This has exceeded our highest expectations. We are delighted."

The Guardian's average headline circulation for August was 341,689, suggesting that on Monday the newspaper could have sold more than 450,000 copies.

This article was first published on campaignlive.co.uk

More about

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Back to top ^