Additional Information


The Guardian sales surge after redesign

The Guardian's Berliner relaunch provided a dramatic 40 per cent sales increase on its first day of distribution.

Share this article

Unofficial figures suggest that The Guardian put on the 40 per cent growth following the move to the smaller format, which was supported by a major advertising campaign through DDB London. The paper is in need of significant sales increases to offset the £80 million it has invested in the relaunch.

Carolyn McCall, the chief executive of Guardian Newspapers, said: "Early reports suggest we have had a fantastic first-day performance, with a minimum 40 per cent increase in our headline sale. We invested a huge amount in encouraging readers to reappraise the paper. This has exceeded our highest expectations. We are delighted."

The Guardian's average headline circulation for August was 341,689, suggesting that on Monday the newspaper could have sold more than 450,000 copies.

This article was first published on

More about

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed


The Wall blogs

Mo than a screensaver External website

by Greg Taylor, 24/11/2014


What on earth is TV syncing? External website

by Andreas Schroeter, 24/11/2014


TT not PC External website

by Ian Moore, 23/11/2014


Back to top ^