Senior Online Marketing Manager

East Midlands
£50000 to £60000 per annum
01 Mar 2012
29 Mar 2012
Holly Wilkinson
Business Type
In-house / Client-side
Contract Type
Full Time
Senior Online Marketing Manager - Retail - Northamptonshire - £50-60k

An established retailer based in Northamptonshire is currently looking for a Senior Online Marketing Manager to join its busy head office!

Reporting into the eCommerce Director, the role will involve delivering the e-commerce commercial plan whilst managing a successful team of 7.

The Senior Online Marketing Manager will take responsibility for…

-Scoping, planning and managing the merchandising strategy for the websites
-Managing and delivering all merchandising opportunities, working with the trading managers and key suppliers
-Analysing customer journeys to improve usability, accessibility, brand portrayal and conversion rate
-Optimising the site content, structure and taxonomy based on user behaviour analysis
-Addressing all site defects and customer patterns using analytics data - looking at bounce rates, search data and promotion and product performance
-Creating strong commercial propositions and promotional plans through from inception through to execution
-Understanding business financials covering sales, margin, stock and cost management
-Evaluating the competitive marketplace to ensure business is always positioned to be number 1
-Motivating the team around shared goals and objectives and leading by example

The ideal candidate will have previous experience in a similar role with a strong e-commerce, category or merchandise background. They will be commercially astute, results-orientated and a great multi-tasker.

This really is an unmissable opportunity for an online expert looking to join a leading and established retailer!

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