Digital Marketing Manager - B2C Client Side - London

City of London
£60000 - £70000 per annum + Benefits
27 Mar 2012
24 Apr 2012
Riaz Gajia
Business Type
In-house / Client-side
Contract Type
Full Time
Key Duties
- Managing the customer acquisition programme across digital channels, including paid search, SEO, online display, affiliate networks, lead generation and social networking
- Developing online creative for customer acquisition campaigns
- Developing and optimising the lifecycle marketing programme in partnership with the Content Manager
- Ensuring digital campaigns are consistent with other activities and are on-brand
- Employ a continual test & learn approach across all campaigns
- Manage any external digital marketing agencies

Essential Skills & Experience
- Paid search marketing; including bid management strategy, campaign structure, ad copy testing, landing page development
- SEO for all major search engines; including on-site optimisation, link building and link bait development
- Media buying for online display
- Development of online creative; including text-based and display formats
- Developing social networking campaigns
- Working with an Email Service Provider to set-up, deploy, measure and optimise campaigns
- A/B and multi-variate testing
- Developing lifecycle marketing campaigns
- Price and offer testing
- Customer segmentation
- Agency management
- Web analytics
- Working in a multi-language environment and managing campaigns in different countries

This is a great opportunity to work for one of the international property group, so please apply today by sending me your CV via this website. Please note all applications will be made in confidence.

Feel free to call me directly on:

Riaz Gajia - pfj Senior Digital Consultant
Tel: 0207 612 3855
Mob: 07525 129 897

I specialise in identifying and introducing the very the best in search and digital talent to the leading agencies, brands and media owners. So whether you are considering new opportunities, looking for new talent for your organisation, or just fancy a coffee and talk industry, please contact me in confidence.

Please check out my profile on LinkedIn; Search for "RIAZ GAJIA"