Senior Brand Strategist

Central London
Up to £70K + benefits
31 Mar 2012
30 Apr 2012
Rare 17/14
Simon Annesley
Planning & Strategy
Contract Type
Full Time


Senior Brand Strategist



Our client is an independent strategic brand consultancy. They are renowned for their strategic rigour and creative implementation skills.



They are expanding their team of strategists and have a new vacancy for an experienced consultant to join their team.



You will be someone who is used to running complex, high profile international projects, perhaps with a category vs brand focus. You will have primary responsibility for the full breadth of project components, demanding diverse and flexible capabilities - from initial briefing to strategic direction to concept development to final delivery



Projects typically include brand positioning, brand architecture, segmentation, innovation strategy, NPD, brand vision, development of new brand growth platforms.



• Conduct brand and market audits

• Write and present brand positioning and strategy

• Identify key consumer insights to drive strategic and innovation projects

• Proficient in or good understanding of qualitative consumer research

• Structure, organise and co-facilitate a range of creative and workshops

• Preparation and presentation of client proposals

• Client management and relationship building

• Copywriting

• Briefing creatives on a range of projects

• Trends analysis

• Semiotic analysis



Your working style will be collaborative with a real enjoyment and flair for client work. This agency is extremely sociable and you will need to have an outgoing and charismatic personality.