Digital Marketing Executive - Paid Campaigns

£23000 - £25000 per annum + £23k - £25k
13 Apr 2012
11 May 2012
Mistaun Kabir
Business Type
In-house / Client-side
Fashion, Retail
Contract Type
Full Time
Digital Marketing Executive - Paid Campaigns | Leading Fashion Brand | London | £23k - £25k

An exciting new position has come up for a leading luxury fashion brand for a Digital Marketing Executive (focus of paid campaigns) based in London. The client is a household brand and the digital and marketing team has grown rapidly. This is a great opportunity to be a part of the growth and be able to make a real difference.

In this role you will be responsible for:

Paid Search, Display and Social Advertising:

Optimisation, managing bids and managing budgets across all global search accounts
Responsible for building out existing accounts where relevant, as well as setting up new accounts in new territories, and acquiring localised keywords/ad creative
Liaise with providers to ensure campaigns are running to optimum performance, and that new technology is being considered
Use adserver and analytics tools to track/monitor campaigns
Assist with media planning, buying and negotiating display campaigns
Implement any paid social campaigns; build out keyword lists and ad creative for YouTube, or for Twitter, manage bids and monitor activity to inform the best response

Skills and experience required:

Excellent awareness of digital marketing channels
experience of running paid search/display campaigns on retail accounts
Experience of hands-on campaign management, implementation and optimisation with ROI targets is essential; ideally from an agency background
Web analytics/adserver experience is ideal but not essential (DART, DFA, Atlas, Omniture, MediaMind etc.)
Excellent knowledge of excel
Experience of reporting campaign results to a wider team

This is a great brand, and excellent working environment (fun and social) with excellent benefits, so apply now!