Direct Marketing Executive

£35000 per annum
16 Apr 2012
14 May 2012
Sally Attridge
Business Type
In-house / Client-side
Contract Type
Freelance / Contract
Full Time
Direct Marketing Executive, Warwickshire, £35k, 3 month contract

An established charity is currently looking for a Direct Marketing Executive to join their head office based on a 3 month contract.

Founded almost 50 years ago, they have developed a superb reputation in the not-for-profit sector working with countries across the world.

Based in Warwickshire and joining the fundraising team, the role will involve developing, managing and implementing acquisition direct marketing strategies.

Key responsibilities of the role will include…

- Managing and implementing specific aspects of the supporter acquisition fundraising plan
- Implementing supporter acquisition activities and the welcome programme, primarily using direct marketing methods
- Monitoring and analysing campaign results and return on investment and making key recommendations for future action
- Managing printers, consultants, creative and direct dialogue agencies
- Working with the Fundraising Assistant to ensure the research and collation of information, images and resources suitable for specific direct marketing programs
- Working with the Website Manager and New Media Fundraising Executive to ensure the fundraising area of the website accurately reflects offline acquisition direct marketing activities
- Managing the relevant acquisition income and expenditure budgets

The ideal candidate will have strong direct marketing experience and a background in a fundraising environment. They will be degree-educated or equivalent, have experience of working with external agencies and be adept at developing spread sheets and databases.

This is a great opportunity for a direct marketing expert to join an established charity and be part of a successful and dynamic fundraising team.
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