Online Marketing Executive - London - up to £26K

£24000 to £26000 per annum
16 Apr 2012
14 May 2012
Jamie Miller
Business Type
In-house / Client-side
Contract Type
Full Time
Our client, a not for profit organisation are looking for a talented Online Marketing Executive with social media expertise to join their team.

The role:

1. To promote through social media including:

- Responsibility ensuring presence on existing channels is maximised and content is regularly updated, accurate, relevant and of value (twitter, YouTube, Flickr, etc)
- Promoting open dialogue and two-way communication to engage with communities
- Utilise great web etiquette skills to ensure you deliver the right message online, help people, stimulate discussions, encourage debate, etc

2. Support the promotion of social media including:

- Use of a toolkit to measure and monitor social activity - find out what works, tweak and improve communications, tactics, campaigns, etc
- Monitor and present relevant data, trends, successes, exceptions and learning, as part of the monthly online communications report
- Act as a first point of contact for social media enquiries
- Respond and react to changes within social networks - functionality, etiquette, reporting, etc
- Work closely with marketing colleagues, press officers, website development team and close liaison with other parts of the organisation to ensure aligned marketing and online marketing strategy is being delivered

Specific skills and abilities

- Demonstrated experience with social media monitoring, campaigns, strategy, etc
- ‘Think on your feet` real time content writing, online discussion, interactions etc. Creative input on content, ideas on social media viral marketing
- Excellent writing and editing skills with ability to contextualise complex material into plain English to engage wider audience
- Sound editorial judgement when sourcing and creating content
- Strong organisational and administration skills with a proven eye for detail
- Work effectively in time sensitive situations to meet deadlines; coordinating multiple projects and complex tasks simultaneously
- Excellent customer service skills
- Experience with SEO and web analytics (preferably Google Analytics)
- Photography and video-editing skills
- High level of literacy in Photoshop, HTML, CMS (preferably Alterian)
- Ability to work independently and adapts plans in the light of events where necessary
- Enthusiastic, flexible and open minded.

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