Communications Manager, Lifestyle Brand

Hong Kong
17 Apr 2012
17 May 2012
Contract Type
Full Time

Our client is a creative and unique global consumer lifestyle brand. Their work environment and company culture encourages an active and professional work/life balance. The Communication Manager is responsible for editorial brand communication through all media channels in Hong Kong and Macau. 

Job Description

-You will develop a target-oriented, well-balanced annual communication plan that serves the local business needs best

-According to target audiences and media, you will plan corresponding high quality media productions to service the media network and relationship

-You will develop customized communication plans for projects, crises scenarios as well as product launches and deliver a strategic approach to roll out the integrated communications plan

-You will be responsible for the national communication budget, and manage the production of domestic and also internationally relevant top quality content and act as an executive producer for our client in the territory 

-Select and manages the right production partners (still/moving images, freelancer, digital media) briefs them and safeguards top quality execution and compliance with local and international delivery 

-Strategically distributes customized local and international content nationally to the appropriate media outlets in print, web and TV

-Seek for new business opportunities with regards to content licensing

-Act as a content developer and collector, feed requested information plus finalised editorially valuable productions (moving images, audio, stills) into the global Content Pool

-Monitor media output according to international standards, responsible for the integration of national clippings into the global Coverage Database   


-Degree qualifications and 6-8 years of experience. Your experience will ideally come from both a PR agency/in-house communications role together with some exposure to the Media industry 

-Exposure to consumer brands is preferred 

-Strong understanding of the Hong Kong media landscape across all media channels, and ideally already possessing an established media network

-Editorial sense, and ideally possessing an understanding of commercial distribution with a focus on rights

-Broad production knowledge, and strong analytical skills

-Team player, open-minded, optimistic, creative, with the vision to connect people & ideas

-Fluency in written and spoken English and Cantonese