City of London
£55000.00 - £60000.00 per annum + benefits + bonus
17 Apr 2012
15 May 2012
Riaz Gajia
Business Type
In-house / Client-side
Finance, Retail
Contract Type
Full Time
This is a fantastic opportunity for someone who wants to make a difference from day one. The brand is a clear market leader, and they are doing a lot of impressive and highly innovative marketing, so you will need to be someone who wants to be at the forefront of new technology. This opportunity will give the successful candidate, exposure to all aspects of digital marketing and experience.

Responsibilities as the Web Analytics Manager will include:

Tracking and Analytics
* Identify gaps in data tracking strategy, implement enhancements, and support future rollout of online analytics tools to new and existing websites/digital channels.
* Identify new features, techniques and solutions to drive operational benefits.
* Maintain analytical roadmaps for business areas.
* Develop accurate measurement and reporting of online and offline media promotion.
* Support internal users of web analytics across the Group in accessing relevant data and analysis through Coremetrics.
* Organize and run training sessions for new users and educate wider audience after new features have been implemented

Reporting; creation and maintenance.
* Web infrastructure integration - Ensuring alignment and ongoing connectivity between the servers, CMS, CRM and web analytics. Assist with maintaining and developing these systems.
* Working with Strategy and Operations Manager to create and maintain business reporting systems, tools &reports; ensure that a high level of stability and data quality is achieved.
* Help establish and maintain reporting on key operational metrics.
* Monitor Key Performance Indicators (KPIs) on a scheduled basis; create standardized dashboards and reports to be used across all levels of business stakeholders.
* Using analysis, insight and data to drive decision making - Communicate detailed analysis and recommendations to multiple skill sets (Technical, Sales and Senior Management)

* Continuous optimisation, evaluation and refinement; Working with the design team on testing and optimisation to improve user journeys, performance and conversion.
* Ad hoc analysis into customer journeys and profiling of customers.
* Pro-actively monitor online behaviour and recommend improvements.
* Gather and analyze quantitative and qualitative data from surveys, user testing, focus groups and other relevant methods.
* Responsible for management & testing of all testing software/ services
* Drive insights through multivariate or A/ B tests that lead to improvements in the user experience.

This is a great opportunity so please apply today by sending me your CV via this website. Please note all applications will be made in confidence.

Feel free to call me directly on:

Riaz Gajia - pfj Senior Digital Consultant
Tel: 0207 612 3855

For further assurance, please review my profile on LinkedIn and connect with me; Search for "RIAZ GAJIA"