£50k per annum
rara.com is the new global digital music service leveraging cloud-based technology. Your subscription ensures your experience is clutter-free with no intrusive advertising. A private company, headquartered in London with offices throughout Europe, Asia-Pacific and in North America, the business is licensed globally by all of the major labels and is partnered with digital music service provider Omnifone. rara.com operates in 27 countries and offers over 10 million tracks to consumers on PC, Mac, Android mobiles and Android tablets.
The market for cloud-based music subscription services expanded by over 100% in 2011 and continues to exhibit substantial growth driven by the consumer adoption lifecycle and pervasive devices. rara.com is well positioned to capitalise on this market opportunity and is expecting to become a significant global competitor.
About the role
Reporting directly to the Customer Relationship Management (CRM) Director, you’ll join the CRM team in being collectively responsible for growing our global customer base. In this brand new role, you’ll analyse and report on all marketing activity across acquisition and retention, working with managers of both areas to produce solid recommendations based on numerical data. Key reporting areas will include forecasting, budget control, performance vs. business plan, KPIs and usage. And managing multiple data sets including online analytics, you’ll compile and analyse consumer and market data, providing an effective insight into customer behaviour. You’ll also work closely with other key areas of our business to manage products and programmes, inform all marketing decisions and ensure consistency throughout. You will, in short, play a crucial part in turning numbers into business.
Your strong analytical background and extensive marketing analysis experience means you’re confident in evaluating and interpreting data to inform recommendations. Highly numerate, possibly with a maths or statistics qualification, you’re knowledgeable in all areas of forecasting and budget control and have a strong customer insight. Your related IT skills such as Microsoft Excel are very strong. Experience of digital music, video streaming, and subscription-based models would be beneficial. With a passion for music, you’re keen to take a leading role in this small but fast-paced environment – helping to grow our customer base across the globe.
To find out more about the role and to apply, please click Apply now to send your CV with a cover letter outlining why you are the right person for the job stating Marketing Analyst in the reference.