Senior Manager, Co-marketing (Banks)

29 Oct 2012
13 Nov 2012
Business Type
In-house / Client-side
Contract Type
Full Time

Key Accountabilities:

Building a knowledge centre of excellence with regard to the

development for this segment: and contribute to the overall team’s

launch and sales goals.

  • Achieving the key metrics called for by the business and GTM plan
  • Contribute to the VE marketing plan
  • Develop a recognized product expertise to become the product expert and available source of knowledge
  • Take responsibility for defining and assisting in the briefing of all local presentation materials to all B2B and B2C audiences
  • Document the market structure, key players and local factors that will impact the French market GTM strategy
  • Manage and distil pan European and local research
  • Attend meetings where needed
  • Help the team to constantly improve it’s knowledge and “sizing “ of the sector
  • Provide status and insight via performance and tracking “dashboards”
  • Assist RM in attending relevant meetings 
  • Contribute to adapting and or writing local sales decks
  • Maintain the GTM plan and provide key dashboard metrics
  • Work with the local market offices and teams to help them package the product in all areas of the marketing mix (communications, product, acceptance/merchants and pricing) to the  audiences in the model
  • Identify new market opportunities
  • Develop the marketing strategy within a business model that calls for a high level of centrally controlled and maintained product and business strategy.
  • Draft local marketing plan and briefs
  • Plan, analyse and monitor market research and competitive activity

Essential Criteria:

  • Experience and understanding of the retail bank marketing
  • E-Retail / digital marketing
  • Consumer and or B2B marketing experience : strategy and execution

Desirable Criteria:

  • New technology, banking, cards or marketing agency / consultancy experience
  • Excellent presentation and communication skills
  • Diplomatic but determined and goal oriented
  • Real enthusiasm for the product and mission
  • Good broad general knowledge of Visa products and services
  • Strong ability to liaise with different levels within the organisation and different cultural environments
  • European languages