PPC Analyst

£35000 per annum
14 Nov 2012
12 Dec 2012
Sally Attridge
Business Type
In-house / Client-side
Analysis, Digital, E-Commerce
Contract Type
Full Time
PPC Analyst, Oxfordshire, £35,000

My client are an award winning specialist travel business with a great reputation for creating unique travel arrangements for their clients. They are seeking to strengthen their E-Commerce team with the appointment of a skilled PPC specialist.

The PPC Marketing Campaign Analyst will be responsible for the day to day management and optimisation of all PPC campaigns, reporting and analysis of marketing campaign data across all channels and managing and analysing their customer database.

Key responsibilities will include;

- Daily management of all PPC activity with a focus on Cost per acquisition, quality score and conversion rates.
- Analysis, strategic planning and reporting of trends
- Campaign planning, setup and maintenance of display advertising network placements
- Regular reporting to marketing/e-commerce teams and senior management

The successful candidate will be required to demonstrate previous experience within a marketing environment with a strong focus on PPC and marketing data analysis. Recent exposure to PPC is essential and ideally, you will have managed a substantial Google AdWords account.

In addition, you will require an indepth knowledge of Google Analytics, MS Excel and you will have the confidence and communication skills to liaise with all levels of internal and external stakeholders.
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