Regional Marketing Manager

£45000 - £51000 per annum
15 Nov 2012
13 Dec 2012
Laura Deegan
Campaign Management
Contract Type
Full Time
An exciting opportunity for an experienced B2C Marketing Manager with either a Retail Marketing or Destination Marketing background has become available for a well known, well regarded Real Estate Investment Trust.

The successful candidate will have a proven track record from within a consumer focused marketing role. So whether you have a pure Retail Marketing background or have worked in Marketing for a leisure - attraction or restaurant business or in a Marketing capacity for a Shopping Centre, this sort of destination focused Marketing experience is going to be of real interest to my client.

In this capacity the Regional Marketing Manager is responsible for:

- Developing and delivering each of the organisation's shopping centre marketing plans
- Developing and presenting the outlined annual Centre Business Plans
- Developing and delivering each of the centres' 2012/2013 marketing plans
- Ensuring that all marketing activity maximises the financial performance of the centre against agreed KPI's.

Utilising the full marketing mix the Regional Marketing Manager is responsible for the management/creation of successful cost effective and quantifiable marketing campaigns that contribute to each of the centres success by maximising brand affinity amongst the centres target customer profiles in order to drive footfall and enhance retailer trading performance as measured against local and national industry standards.

Communication and collaboration is an essential requisite for this role and a close liaison with Centre Directors, Portfolio Managers and regional agencies will be key. In addition, collaboration with other Regional Marketing Manager is essential in order to share and deliver best practice across the region. So the ideal candidate will have regional marketing experience in this sense.

This role reports directly to the Head of Consumer Marketing on strategy and policy and is responsible for the line management of the region's Marketing Manager and Events Manager so previous line management experience is essential.

Should you be interested in hearing more about this opportunity please apply with your CV immediately.

To apply for this position, candidates must be eligible to live and work in the UK
Barclay Meade is acting as an Employment Business in relation to this vacancy.