Marketing Analyst, FASHION RETAIL

£25000 to £28000 per annum
19 Nov 2012
17 Dec 2012
Alison Boyd
Business Type
In-house / Client-side
Analysis, CRM
Contract Type
Freelance / Contract
Full Time
I'm currently working on a fantastic Marketing Analyst Contract role with a great fashion retailer based in London. Reporting to the Senior Marketing Analyst, the objective of this role is to promote detailed understanding of customer behaviour in order to improve customer acquisition, loyalty, and profitability, and also providing insight into the performance of marketing campaigns.

The Role:

- Interrogation of CRM database, using smartFOCUS and SQL scripting
- Production of management information and campaign analysis
- Development of enhancements to the CRM database
- To maintain a consistent methodology for interrogating customer data in conjunction with the Senior Marketing Analyst
- Maintaining a clear understanding of customer behaviour by profitability, loyalty rate, win-back and acquisition metrics
- Developing and maintaining a clear understanding of how marketing campaigns and initiatives impact customer behaviour and profitability
- Working to help drive relevancy and personalisation in all customer communication through insight of customer behaviour
- Compile ad-hoc analysis and reports as required to aid decision making
- Responsibility for assisting in the maintenance and development of the CRM database
- Responsible for data imports and extracts to and from the CRM database and smartFOCUS product

The Perfect Candidate!

- Degree level or equivalent
- Experience of querying databases and using analysis tools
- Experience of creating, understanding and tailoring reports to a variety of audiences based upon customer behaviour
- Experience of business analysis within a direct marketing environment
- Use of specialist report writing packages such as smartREPORTER
- Use of web analytics packages
- Good basic knowledge of database and IT systems
- Excellent working knowledge of MS Office
- Strong experience wtih Excel
- MS Access Experience
- Good communication skills, both verbal and written
- Excellent numeracy
- Able to multi-task and prioritise
- Able to work independently and as party of a team

If you're proactive and analytic, with great attention to detail and problem solving skills, then please apply with a copy of your CV! Blue Skies Marketing Recruitment specialises in marketing jobs across Creative, PR, Clientside, Account Handling and Executive. We offer unrivalled opportunities across all specialisms and industry sectors, presenting you with only the best marketing jobs. Although we try to respond to all applications, the high number we receive means this isn`t always possible. If you have not heard from us within 72 hours, please assume that your application has not been successful. For more information, visit and we`ll make sure we do our best to find you the perfect marketing role.