International Marketing Manager - B2C Online Consumer Brand

£50000 - £60000 per annum
22 Nov 2012
20 Dec 2012
Raina Gatfield
Contract Type
Full Time
My client is an extremely successful internet business with a growing presence across the globe with plans to launch in more regions. Using their UK business model as a blueprint for international marketing plans, the intention is to drive initiatives from the UK but with local representation.

They seek an experienced International Marketing Manager able to define the global marketing strategy and implementing this across the regions. You will work closely with the local teams and UK office to manage ATL, Online Advertising, SEM, PR, Direct Response and CRM/ Retention campaigns. You will take full ownership for implementing the global strategy and will report back to senior members of the business on ROI and results.

The ideal candidate will be highly organised as a large proportion of this role will be to make sure all marketing teams across the regions are well coordinated and synchronised. You will ensure the international operation is leveraging the experience and resources of the UK based office. You should also be capable of delivering and communicating regional marketing plans back to the business, ensuring that the various teams and senior management are well coordinated and managed.

You will posses demonstrable experience working across both strategy and implementation. With strong experience in data analysis and interpretation, you should be able to devise and build customer profiles across different regions. You will be ambitious, will have strong and varied experience, preferably within an internet business, and will be looking for a challenging role. This is a fantastic opportunity to gain significant experience in managing global marketing plans and strategies. whilst also being at the forefront of digital marketing.