Trade Marketing Manager, Media/Publishing

£45000 to £55000 per annum
23 Nov 2012
21 Dec 2012
Rachel Hawker
B2B, Retail
Contract Type
Full Time
Really exciting opportunity with my client, a British newspaper, is looking for an experienced Trade Marketing Manager.

Reporting to the Director of Brand Engagement, the Trade Marketing Manager will be the instigator/focal point for all trade marketing activity and support the sales team by driving industry awareness of the commercial opportunities. They will create impact through collaboration with a broad cross section of people: consumer and content Marketing, Sales, Comms & PR, Mobile, Product and Events.
The Trade Marketing Manager will build strong relationships with media agencies, creative agencies and industry press that are an integral part of their success.

- Create Awareness of the publisher as an influential, connected, cross-platform media owner specifically by:
o Creating awareness of the extraordinary audience growth story
o Driving understanding of the Progressive audience
o Showcasing the products and services
- Support the Sales Team to create greater revenue and partnership opportunities

Reporting to the Director of Brand & Engagement, the Trade Marketing Manager will be responsible for driving all external aspects of Trade Marketing and championing its importance internally. In practice, this will involvement organising events, presenting to media agencies, creating marketing assets - websites, iPad apps etc, commissioning industry - leading research and thinkpieces, driving Trade PR and Comms as well as personally driving their engagement with clients.

Skills & Experience:
- Significant experience in a trade marketing role
- Experience of working in a digital media environment
- Experience of successfully devising marketing strategies
- Experience of delivering Marketing campaigns within digital media industry
- Experience of building strong relationships with clients and media agency partners
- Creative
- Excellent communication skills
- Negotiation skills
Personality characteristics:

- Confident in dealing with a range of different people
- Commercially focussed
- Adaptability and flexibility
- Good planning and organising skills
- Dynamic and Proactive
- Enthusiastic about cutting-edge commercial digital media

If this sounds like the role for you then please contact Rachel Hawker ASAP
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