Account Manager/Data Planner

Central London
£30,000 - £35,000 + bens
30 Nov 2012
30 Dec 2012
Account Management, CRM
Contract Type
Full Time

The Account Manager/Data Planner with this small, successful CRM Consultancy will work across two accounts, one telecoms and the other retail. The primary focus of the role will be on the Telecoms account, where you will be expected to take a lead with the client, planning and managing status all campaign and account deliverables. On the retail account the focus will be as a supporting role where the Senior Account Manager will lead the account.

The candidate


  • Monitor and manage each project from initial briefing through to final delivery to the client 
  • Ensure that all campaigns and projects undertaken on behalf of clients are executed and delivered on schedule, to specification and on budget
  • Provide detailed and precise business requirement briefs to technical team to enable them to develop the best possible technical solution
  • Produce full specifications and price quotations for the client for each project
  • Understand and interpret project analysis results/trends, converting the knowledge into strategic business development recommendations
  • Keep up to date with trends and developments in the clients’ marketplaces, participating in industry events where relevant
  • Motivate, monitor and support the team at all stages of client assignments
  • Liaise with internal data planners to scope and specify project solutions that deliver demonstrable and quantifiable benefits to clients and that are profitable to the business
  • Maintain open and constructive communications and conduct regular review/preview sessions with all relevant client personnel in conjunction with the Senior Account Manager
  • Identify new project opportunities and get buy in from the client

Skills requirement

  • Essential: Minimum of two years’ experience gained within the direct/data marketing industry
  • Essential: Knowledge of CRM strategies from up-sell and cross sell strategies through to retention and churn management
  • Essential: either B2B marketing experience or telecoms industry experience
  • Familiarity with client/agency/service bureau working practices
  • Degree level, IDM Diploma or equivalent and numerate
  • Some understanding of statistical measures

Personal attributes

  • Good organisational and time management
  • Effective communicator
  • Team player comfortable working under pressure

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