Customer Engagement Marketing Officer

Greater Manchester
£30000 per annum
04 Dec 2012
01 Jan 2013
Maddy Sadiq
Business Type
In-house / Client-side
Contract Type
Full Time
My client, a worldwide manufacturing and electronics comapny is seeking CRM marketing professional to join their Online Sales and Marketing department.

The overall aim of this position is to support the development and evolution of their online business across Europe.

Duties expected to be carrie out:

- Profile data of existing customers to identify potential new customers.
- Use available data to refine the product offering and identify key customer touch points e.g. when to contact and the product offering.
- Develop segmentation and personalisation to increase conversion rates.
- Conduct multi-variant testing and build insight in to customer behaviour through the purchasing process.
- Communicate effectively with all relevant departments to ensure an awareness and understanding of customer initiated projects.
- Offer training and support for sales offices and departments.
- Analyse service delivery and ensure that the company can differentiate and support loyalty programmes.
- Organise customer groupings and identify promotional activity which will increase sales.
- Contribute to the development of effective communication.
- Keep up to date with Sitecore CMS, SAP CRM systems and with legal and regulatory framework of using data.

To apply for teh role you must meet the following criteria:

- Professional Diploma in Marketing or equivalent.
- Strong experience in a customer-led environment
- Numerate and able to evaluate multiple product offerings across a broad range of customer profiles.
- Ability to manage multiple internal and external relationships to foster joint programmes.
- Ability to present information articulately both verbally and in written form.
- Strong interpersonal and influencing skills.
- Ability to present information articulately both verbally and in written form.
- Up to date knowledge and understanding of the legal and regulatory framework of using data.
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