Marketing Director

West London
06 Dec 2012
03 Jan 2013
Rima Pai
Contract Type
Full Time
dunnhumby is the leader in personalising the world's experience of retailers and brands. Analysing data from over 350 million people in 25 countries, we help companies put customers at the centre of every decision. We use our insight to improve customers' retail and brand experience to earn their lifetime loyalty.

Our work with some of the world's biggest retailers and brands has demonstrated that companies which deliver value to customers through personalisation become and stay their customers' first choice. This strategic approach to putting the customer first in business improves our clients' like-for-like sales and profit margins - or, put simply, grows measurable value.

Employing more than 1,500 people in 30 offices in Europe, Asia and theAmericas, dunnhumby serves a prestigious list of companies including Tesco, Casino, The KrogerCo., Procter & Gamble, Shell, Coca-Cola and Mars. The dunnhumby Group also includes the Word of Mouth marketing experts BzzAgent and price optimisation company KSS Retail.

Core Purpose of Role
The role owns and executes our marketing and communications strategy across the eleven markets in which we work with Tesco, in support of our business strategy.

Key audiences to engage are:
Internal: our people
External: our existing clients and prospects
External: the press and our industry sectors

Key Responsibilities

Working closely with the Tesco Markets Leadership, our client teams and our Group Marketing function the job holder will be accountable for:

Engaging our people through consistent messaging across multiple channels (intranet, company events, employee email campaigns, leadership presentations) and helping deliver the 'dunnhumby experience'

Engaging current and potential clients in our value proposition and supporting client relationship development (client events, targeted email communications, collateral around our tools and services, thought leadership, supporting conference speakers)

Developing and protecting our brand (press relations, collaboration with Tesco External Relations, internet)

Owing to the diverse and dispersed nature of our markets, some work will involve the management of agencies to execute locally. We are currently piloting this model in one market.

The job holder will have direct access to some resources for execution of the plan and also a support network across markets, in addition to selective agency support.

This is not only a 'managing' role. The job holder must have strong content creation skills in order to write or review compelling communications for the intranet, leadership messages, external presentations, etc

Main Contacts

Internal: Tesco Markets Leadership team, Country Heads, Group Marketing, Client teams, dunnhumby People team,

External: Tesco External relations, agencies, press

Degree from credible academic institution
Strong understanding of marketing communications across multiple channels
Understanding of methods for employee engagement

Marketing qualification(s)

Marketing Communications experience in a progressive, brand-oriented organisation
Proven success in both strategy and execution in support of business strategy
Successful event management

Experience in a marketing a business to business company such as a consultancy or agency
International experience