Digital Marketing Manager, EDUCATION

£35000 to £45000 per annum
06 Dec 2012
03 Jan 2013
Alison Boyd
Business Type
In-house / Client-side
Contract Type
Full Time
I'm currently working on a fantastic Digital Marketing role with an exciting further education institution. This role is responsible for digital marketing planning for all qualifications, and for the execution and implementation of all digital marketing campaigns.


- Website development and enhancement
- Distill, agree and document key messages from business heads for each product globally
- Build website roadmap
- Oversee ongoing build via internal web developer, internal video production team, third party agencies, and internal development team
- Monitor and manage SEO
- Produce PPC budget and report on progress
- Analytics
- Devise and execute social media strategy
- Digital ROI monitoring and reporting
- Produce quarterly updates on operation execution against website roadmaps, online advertising plan, social media strategy, ROI of digital marketing activities
- Management - line manage web developer and project manage video editor

The Ideal Candidate:

- Degree educated with marketing qualification
- A number of years in senior marketing roles with at least one year in digital marketing
- Copywriting and proof reading skills
- Experience working on global/cross regional marketing campaigns
- Project management skills
- Knowledge of print and design processes
- Experience of online and social media marketing
- Experience working with a variety of stakeholders
- Technical skills: website build and management, HTML5, Video Technologies, SEO, PPC, Analytics
- Line management experience
- Very keen attention to detail
- Ability to communicate clearly
- Ability to work under pressure
- Articulate and literate

If you think that the above sounds like you, then please apply with your CV! Blue Skies Marketing Recruitment specialises in marketing jobs across Creative, PR, Clientside, Account Handling and Executive. We offer unrivalled opportunities across all specialisms and industry sectors, presenting you with only the best marketing jobs. Although we try to respond to all applications, the high number we receive means this isn`t always possible. If you have not heard from us within 72 hours, please assume that your application has not been successful. For more information, visit and we`ll make sure we do our best to find you the perfect marketing role.