Marketing Assistant

City Of London
£22000 to £25000 per annum
07 Dec 2012
04 Jan 2013
Matthew Molgaard
Business Type
In-house / Client-side
B2B, Telecomms
Contract Type
Full Time

My client, a central London based software company, is looking for a driven and well educated Marketing Assistant to join the marketing team.

The successful candidate will be an integral part of this busy team that produces marketing and product collateral for worldwide use, runs marketing campaigns and produces regular communications to multiple audiences.

Key responsibilities

- Manage online and offline campaigns: Write copy for and manage promotions, newsletters, bulletins, emails, blogs, social media and web sites to increase brand awareness, create product differentiation and generate leads for the sales team.
- List purchasing and maintenance: Acquire and manage data from third party suppliers to provide targeted lists that will maximize the effectiveness of campaigns
- Manage and maintain CRM database
- Campaign analysis: Produce and distribute monthly campaign reports and make recommendations to maximize the return on investment from subsequent campaigns.
- Agency management: Interact with agencies and other external suppliers as required to help ensure services are of high quality while remaining within budget.
- Support launch of products: Assist with the development of marcoms messages and collateral for product launches to provide news-worthy stories with consistent, compelling messages.

Required skills/experience

- Degree level education (or equivalent)
- Either experience in Marketing Assistant role or a marketing degree or CIM diploma
- Self-motivated with a “can-do” attitude
- Demonstrable experience in operating and managing process-driven work
- Excellent communication, presentation, written and interpersonal skills
- Accuracy and good attention to detail

Desired skills/experience

- CIM diploma
- Several years` experience in Marketing Executive role
- Technical knowledge of HTML and other web technologies
- Experience of working within an IT environment
- Experience of working within a B2B environment
- Ability to think strategically to develop marketing programs to address specific audiences

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