Digital Marketing Executive - Retail/Fashion!

£35000 - £40000 per annum + Bonus and Benefits
11 Dec 2012
08 Jan 2013
Andy Cook
Business Type
In-house / Client-side
Brand Management, CRM
Fashion, Retail
Contract Type
Full Time
A leading Retail/Fashion brand are looking for an experienced Digital Marketing Executive, to join their London based team. *Please note the office is based in East London*

You will be responsible for the development of all the digital marketing campaigns across their London branches including: Online Content, Email Marketing, Mobile Marketing, Social Media (Facebook, Twitter) and Acquisition. This is a truly fantastic brand and you will be helping to drive active footfall and sales, whilst having the opportunity to work with one of the best teams in London and work on some pioneering and very exciting digital campaigns!

Key Responsibilities

Manage the company database and collecting database and customer information
Working with the Digital team, Content Manager and ECRM Manager to ensure a robust and relevant plan is developed for the annual marketing plan
Ensuring that all the company based promotions and activities are promoted on all the available channels - Website, Interactive directories, mobile apps and mobile website
Manage all content across their Social channels - Facebook, Twitter and Blogs. Ensuring that any positive and negative feedback s monitored and addresses accordingly
Uploading all content and working closely with the Head of Digital to drive customer acquisition - ensuring that all campaigns are pioneering, fresh and on brand
Analytics and reporting

Essential Skills and Experience

5+ years experience in a digital marketing capacity
Previous fashion or retail experience is essential
Proven experience managing external digital marketing agencies
Proven ability to deliver effective and quality digital campaigns
Degree educated (or equivalent)
Extensive digital marketing skills - copy writing, database management, email marketing, social media and agency management
Love working in a fast paced and busy environment. This brand is expanding and you will need to be able to keep up!

This is a unique and exciting opportunity and won't be around for long....