Interim Head of Marketing

West Midlands
£50000 to £60000 per annum
12 Dec 2012
09 Jan 2013
Caroline Selwood
Business Type
In-house / Client-side
B2B, Telecomms
Contract Type
Freelance / Contract
Full Time
Interim Head of Marketing,6 month contract,West Midlands,£50,000 - £60,000

An exciting opportunity for an available immediately Head of Marketing has arisen on a 6 month contract.

The day to day responsibilities of the Head of Marketing:

-Strategic planning - Working closely with the Marketing Director to understand corporate marketing requirements and engage with the Directors to understand the strategic priorities of each Division. Build an integrated “zero base” global operational plan and budget for 2014 for the Marketing team - including cost benefit assessments
-Market Research - Benchmarking marketing/PR activity against our key competitors
-Partner management - Develop principles and approach for working with global marketing partners
-Performance Measures/Board reporting - Define KPI`s for the sales and marketing teams for 2014 and beyond
-CRM System Development - Design and implement effective use of the CRM system for both Sales and Marketing teams to enable efficient customer communication and accurate management information
-Team leadership - Embed project management principles in to the way that the marketing team works and improve integrated team working within the marketing team
Person Specification
-Proven track record in a global B2B marketing environment (ideally within a consulting/IT solutions or marketing agency environment)
-Ideally CIM qualified
-Detailed knowledge of Microsoft Dynamics CRM - (ideally having designed and implemented its use for marketing purposes) this is essential
-Significant experience of leading multi-functional marketing teams
-Proven track record of managing and influencing multiple stakeholders
-Willingness to travel within the UK

This is a fantastic opportunity and our client wants to hire before Christmas - deadline is the 14th December so apply quickly to to avoid disappointment!

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