Consumer & Brand Insight Manager FMCG

Gatwick, Sussex
c.£40K-£50K + Car Allowance + Bonus
03 Jan 2013
03 Feb 2013
Business Type
In-house / Client-side
FMCG, Food & Drink
Contract Type
Full Time

Consumer & Brand Insight Manager FMCG
c.£35K-£50K + Car Allowance + Bonus
Gatwick Area

Uncovering consumer and brand insights to drive strategic business and marketing decisions is the challenge of this superb role with a global player in the food & drink market.  In this key role, you’ll work alongside the brand teams, proactively identifying and explaining consumer marketing issues and opportunities for growth – planning and briefing out ad-hoc qual & quant research to explore consumer segmentation, innovation, communications and brand planning decisions.  On a day-to-day basis, you’ll ensure insights and action points are delivered in a timely and engaging way; you’ll also identify knowledge gaps and recommend further research as required.




Our Ideal Candidate




A passion for consumer insight and brands is key for this demanding role with a proven ability to analyse data from multiple sources; present complex findings in an easy to understand way; apply the implications of research findings to the brand and make clear recommendations for action.  Almost certainly with a robust agency training and hands-on experience in leading FMCG company, you will combine a deep understanding of qual & quant research techniques and will have worked closely with different research agencies, briefing out ad-hoc and continuous projects.  Commercially astute and highly results focused, you will be able to turn research findings into clear, focused business recommendations.  Excellent communication skills are key, as is the ability to quickly build strong relationships with key stakeholders.  The role has one direct report, so experience of managing others, although not a pre-requisite, would be an advantage.




Company Profile   Our client is a major subsidiary of a huge FMCG multinational with a host of leading brands across the globe. Known for its relentless focus on innovation and consumer driven marketing, the company places insight at the heart of its operations and consistently looks for new product and brand opportunities. Career development opportunities are excellent with a real commitment to ongoing personal growth and skills development.




Tarsh Lazare is committed to finding the right roles for talented candidates. We are a leading name in marketing recruitment with extensive marketing recruitment and hands-on marketing experience working with brand management, communications, category management and insight/research specialists. If you would like to discuss this role, or any other roles that might be suitable, please e-mail or call one of the team now on 020 7566 9890.