Digital Marketing Manager

City of London
£45000 - £46000 per annum + Benefits
07 Jan 2013
04 Feb 2013
Robert Nelson
Business Type
In-house / Client-side
Contract Type
Full Time
An outstanding opportunity has arisen for a high-calibre Digital Marketing Manager to join of the UK's leading financial institutions as they look to develop and continuously improve the service for their customers in the digital channel.

A senior position, this role will report into the Head of Digital and will have a Digital Marketing Exec. as a direct report. The overall purpose will be to develop and deploy the organisation's digital engagement & retention strategy, to ensure maximum customer attraction to the website and take up of its on-line services. A fundamental part to this role will be to ensure that digital campaigns are fully integrated into brand plans, tracking their effectiveness and recommending course changes as required.

This really is a unique opportunity to join a top-tier business, and they are consequently looking for only the very best talent in the market place. To be considered for this role, essential requirements include:

*Solid and successful experience in eCommerce, campaign management, SEO, PPC, eCRM and content management
*Have experience of managing complex and large Pay-Per-click accounts using Google or third party software interfaces
*Proven experience in briefing and effectively communicating with third party agencies
*Excellent working knowledge of digital marketing promotional channels
*Good exposure to social media
*Expertise in relevant B2C & B2B marketing tools and techniques, with a strong emphasis on digital marketing capabilities and syndication practices
*Proven expertise of integrated campaign delivery across multiple channels
*Strong expertise in working closely with third party organisations
*Detailed knowledge of ROI, performance metrics and evaluation strategies and practices
*Solid expertise in planning and delivering B2B and B2C eCRM programmes
*Excellent understanding of brand principles and their strategic and tactical application
*Solid expertise in and up to date knowledge of digital campaign management and product marketing techniques
*Excellent project management and organisation skills with a keen eye for detail

Interested? If you have the right experience and are keen to explore new opportunities, we'd love to hear from you. Please click 'Apply Now' or send your CV to