Marketing Manager

Croydon, Surrey
£30,000 per annum
30 Jan 2013
07 Feb 2013
Contract Type
Full Time

We’re looking for a Marketing Manager to join our growing team. You’ll be managing the development, execution and evaluation of your own marketing projects, across multiple media channels, for our industry leading marketing automation SaaS products, including the award winning dotMailer email marketing platform. Our product design strategy is based around creating a simple and intuitive user experience for our enterprise grade functionality, which delights and surprises our users with its ease of use and accessibility.

The atmosphere at dotDigital is fun, intellectually challenging, demanding, friendly, non-bureaucratic and continually evolving. However although the atmosphere is relaxed it is highly professional and very much connected to the needs of our customers.

Job Description:

The Marketing Manager will be a member of our Marketing team, who reports to the Head of Marketing. Working from written briefs you will work with various stakeholders and departments across the entire business to ensure that consistently powerful and effective marketing material and content is created across all touch points, in our products and marketing channels. You will frequently review and appraise the success of your campaigns to demonstrate ROI.  You will be primarily involved in 2 types of projects: Product feature release and launch campaigns and on-going lead generation, conversion and retention activities across various media channels.


  • Plan and budget your marketing activity with the Head of Marketing
  • Develop and execute powerful and effective cross-channel marketing communication campaigns
  • Analyse, report and present the effectiveness of your campaigns to the business
  • Generate ideas and suggestions for delighting and engaging audiences, based on your industry knowledge
  • Write brand-appropriate copy for the brand, product and industry marketing communications
  • Research best practices and ways of working to continually improve the delivery and effectiveness of marketing communications across all media channels
  • Research competitor and industry developments
  • Act as a champion of Marketing throughout the business
  • Act as a subject matter expert for sales teams in all areas of Marketing

Skills and Experience:


  • 5 Years+ experience in marketing roles across digital and live channels. (Email, Search, PPC, Social Display, Web, Events & Seminars)
  • Experienced in marketing web based B2B and B2C applications
  • Experienced in gathering and clarifying stakeholder requirements
  • Experienced in writing, directing and producing engaging content
  • Experienced in briefing and managing internal and external writers, designers and production facilities (Print, Web, Video & Event)
  • Experienced in evaluating and reporting on the success of your campaign Google analytics and other data sources
  • Comfortable communicating at all levels of the business
  • Strong understanding of browser-related UI and backend technologies
  • Excellent analytical, process-oriented and time-management skills


  • Knowledge of marketing technology industry
  • Experienced in agile development processes
  • Experienced in Prince2 project management

For further information and to apply online please click on the "Apply Now" button