Digital Brand Manager – FMCG

Berks/West of London
£36K-£42K + Benefits + Bonus
11 Jan 2013
11 Feb 2013
FMCG, Health
Contract Type
Full Time

Digital Brand Manager – FMCG
£36K-£42K + Bonus + Benefits
Based West London

Fantastic opportunity to take your digital marketing skills into the world of FMCG with this exciting new role in a global leader with a host of high-profile brands.  Working closely with global and local brand management teams and major creative and media agencies, you will lead the development and implementation of digital brand strategies and campaigns in order to engage consumers and strengthen the company’s brands in the digital arena.  As part of this quite recently established team, you will champion the role of digital marketing through the business –keeping the wider team abreast of trends and new developments and techniques, developing metrics to show the effectiveness of activity and ensuring activity is consistent with brand strategy and other marketing approaches.

Our Ideal Candidate

A passion for brands and a deep understanding of how digital media/marketing can contribute to their development short and long term is key for this challenging role as is really solid consumer understanding and the ability to translate insights into effective digital programmes.  Your specific experience in consumer digital marketing will ideally include campaign planning, creative development, media planning, website management, digital promotions and eCRM – ideally with some client-side experience but agency-side very much an option too.  You will enjoy working in what is a fast-paced and dynamic environment and will have strong leadership, motivational and interpersonal skills capable of building strong working relationships with teams across the wider business.

Client Profile

A first-class blue-chip global FMCG business with a significant portfolio of well-known and trusted brands.  This company invests very heavily in NPD and massive ATL spends and has seen huge growth over recent years.  The culture is energetic, entrepreneurial and highly results-driven with opportunities to make a substantial contribution to the business.

Tarsh Lazare is committed to finding the right roles for talented candidates.  We are a leading name in marketing recruitment.  We have significant experience in marketing recruitment working with brand management, communications, category management and insight/research specialists.  If you would like to discuss this role, or any other roles that might be suitable, please email or call one of the team.  Email:  Tel: 020 7566 9890.