Global Senior Brand Manager – Tobacco

c.£60K-£75K + Car + Bonus
14 Jan 2013
14 Feb 2013
Business Type
In-house / Client-side
Brand Management
Contract Type
Full Time

Global Senior Brand Manager – Tobacco
c.£60K-£75K + Car + Bonus

Head west for this challenging opportunity to work for a global tobacco company in the heart of Bristol, leading an initiative to rapidly take a well-established brand from local to global.  Working closely with different markets, you will drive brand strategy, positioning, NPD and packaging initiatives, applying your insight-based understanding of consumer behaviour and attitudes, ensuring that this is embedded into strategic and operational initiatives, and is understood by stakeholders across the business.  In what is a challenging and highly competitive industry, our client is looking for a talented, entrepreneurial marketer who will enjoy working in a complex, highly-regulated but enormous category, with opportunities to grow your brand building and commercial skills. 


Our Ideal Candidate


With a track record gained in FMCG brand marketing, you will have built and developed brands, managed significant budgets, driven major innovation & packaging projects and navigated your way through different market and regulatory environments in multiple geographies.  You will combine commercial savvy with excellent conceptual and analytical thinking skills and will have an intuitive grasp of consumer drivers and motivations in what remains a massive global industry.  Strong communication skills are key with the ability to work across different cultures and organisational structures.  A willingness to travel regularly is essential and fluency in other languages would be a definite advantage.


Client Profile


Our client is a leading international tobacco company with a market footprint and a substantial portfolio of brands and products across all tobacco categories.  With a commitment to consumer centricity, executional excellence and clear strategic planning, the company is a world leader in fine cut tobacco, papers and cigars with strong representation in all tobacco products and across all price segments and availability in over 160 countries worldwide.


Tarsh Lazare is committed to finding the right roles for talented candidates. We are a leading name in marketing recruitment with extensive marketing recruitment experience working with brand management, communications, category management and insight/research specialists. If you would like to discuss this role, or any other roles that might be suitable, please e-mail or call one of the team now on 020 7566 9890.