Online Marketing Manager

17 Jan 2013
17 Feb 2013
Business Type
In-house / Client-side
Digital, E-Commerce
Contract Type
Freelance / Contract
Full Time

Interim Online Marketing Manager


£40k plus benefits 


Super opportunity for an online marketing manager to join a leading rail franchise operator in a ‘hit the ground running’ interim role, looking after the development, delivery and maintenance of the website. This will include  campaign landing pages, social media and digital advertising as well as tracking and analysing all activity.     You’ll develop an in-depth understanding of our brand values, promoting brand vision consistently through all online media. You’ll ensure that brand guidelines, images and copy are accurately reflected in creative briefs and in digital output, monitoring agency performance where appropriate. Managing digital advertising and social media activity, you’ll maximize and monitor traffic to the site and define and report on achievement of targets for traffic. You’ll also maximize the effectiveness of affiliate partnerships and programmes, shopping comparison sites and SEO.   Technically savvy yet commercially aware, you’ll understand the digital landscape and how we can best use the online environment to drive the business forward.     

Our Ideal Candidate  

We’re looking for an experienced, customer-focused online marketer with a strong track record of delivering results. Innovative, creative and open to new ideas and ways of problem solving, you’ll be a positive, can-do person with the desire to make things work better. A people-focused team player with the ability to learn quickly and manage complex projects, you’ll identify and engage with key stakeholders to achieve your goals. Experience within travel or leisure would be great.  

Client Profile

One of the UK’s most successful train operating companies which values its brand, its people and its reputation. Creative, challenging and passionate, they believe in treating their employees and their customers with integrity and honesty, and pride themselves on being ‘a great place to work’.    

Tarsh Lazare is committed to finding the right roles for talented candidates.  We are a leading name in marketing recruitment.  We have significant experience in marketing recruitment working with brand management, communications, category management and insight/research specialists.  If you would like to discuss this role, or any other roles that might be suitable, please email or call one of the team.