Search Campaign Manager

18 Jan 2013
15 Feb 2013
Callum Slade
Business Type
Contract Type
Full Time
This company is a digital agency based in London, New York, San Francisco and Seattle who deliver strategy, media, creative and social solutions globally. They are the digital agency of record for sophisticated clients such as Google, eBay and Expedia; clients at the leading edge of the digital marketplace.

As a Campaign Manager within the Search and DEM team, you will be primarily responsible for managing campaigns: ensuring ongoing and timely optimisation is delivered and constantly looking for opportunities to improve ROI. You will also be responsible for the budget, making spend forecasts, and monitoring campaigns to deliver on agreed targets. Your focus will be on in depth analysis, trend spotting and accurate execution and reporting.

You will be the day to day contact for your campaigns and it is important that you establish a good relationship with the client of reference. Managing communication with all the campaign stakeholders will be key and your goal should be to always meet and exceed expectations. In order to deliver top-class service a detailed understanding of campaign dynamics and of the client's business will be needed.

As part of the SEM - DEM team the functional part of your role will be important in building upon their PPC offering, and you will be expected to contribute to best practice, and to share knowledge across the board around all things PPC.

Some of the things they would like you to do:

- Put together plans to organise mid- term campaign actions and goals
- Execute and track tests with methodical accuracy
- Implement best practices and contribute to team knowledge sharing
- Deliver in depth analysis to understand performance beyond top line metrics
- Understands client's business and the KPIs and agree with the clients on targets and how to achieve them
- Ensure the work is in sync with overall media campaign and plans are in agreement with the AM / AD
- Develop in-depth knowledge of PPC
- Gain working knowledge in all SEM - DEM practices - this includes being able to run activity in Facebook, and display activity on the GDN
- Show a good understanding of the overall online landscape
- Deliver training to junior team members, in accordance with team's best practices
- Leverage other people's skill set to deliver results in client's campaign
- Contribute to the upkeep of PPC best practice, and contribute to documentation of this
- Assist in ensuring Essence delivers consistent quality across accounts
- Keep up to date with latest Industry news

A little bit about you:

- At least 2 years agency-side working on PPC is necessary
- 2:1 or equivalent from a top tier University
- Strong analytical skills and a natural affinity for numbers is key; You must be able to analyse raw data, draw conclusions and develop actionable recommendations as needed
- High attention to detail with an understanding of optimisation levers across biddable platforms
- A self-starter with lots of initiative and drive to succeed; you will get plenty of support but the ability to manage your own workload and identify ways to improve is crucial
- A passion for everything digital, with an active interest and understanding of online advertising industry trends
- Excellent communication skills, both verbal and written, are particularly important in developing client relationships. The ability to think on your feet, to be creative and talk about a wide variety of complex issues will be paramount in progressing your career
- A self-motivated individual who is well organised and client focussed with strong presentation and negotiation skills


- GAP qualified
- Experience with 3rd party platforms like Adobe AdLens / Marin / Kenshoo / DART / MOJO
- Experience with running ads on Facebook
- Experience with running display campaigns in GDN