Customer & Shopper Insight Manager – Continental Europe

Brussels, Belgium
€70K-82K + Benefits + Bonus
21 Jan 2013
21 Feb 2013
Business Type
In-house / Client-side
Analysis, Research
FMCG, Food & Drink
Contract Type
Full Time

Customer & Shopper Insight Manager – Continental Europe
€70K-82K + Benefits + Bonus

Strong analytical and strategic thinker needed for this challenging new role with a remit to initiate and drive projects to help this leading global FMCG achieve excellence in Customer Engagement and Shopper Insight across 4 key European markets.  Working closely with brand and commercial teams, your remit will include the development and roll-out of a robust category vision – using this and a deep understanding of shopper behaviour across the region and at a local market level, to influence the strategy of key retail customers and help them to drive sustainable growth.  In parallel with this, you will be responsible for delivering a shopper insight plan for the region – evaluating new approaches to measuring shopper behaviour and  ensuring that teams across the business understand and apply key metrics.


Our Ideal Candidate  

For what is an increasingly high-profile area of insight, we’re looking for a candidate with real expertise and understanding and a track record of using customer and shopper research within an agency, client-side or marketing consultancy role.  You may also have spent time in a marketing, sales or category management role.  You will have a broad grasp of different qual and quant approaches and may well also have an understanding of retail audit and consumer panel data too.  Strong communication and influencing skills are key with the ability to explain clearly and gain buy-in to your recommendations.  In what is a dynamic and fast-paced environment, you will be able to handle multiple projects and requests for information and be comfortable working in multicultural teams.


Company Profile  

A global leader in the food & drinks market with a huge portfolio of adored, high-quality, trusted brands consumed by millions across the globe daily.  Investing heavily in brand innovation, consumer communications and with a reputation for the highest standards of manufacturing, clarity of purpose and ethical business practice, this company offers a superb environment for marketing & insight professionals looking to apply their skills and build successful long-term careers.  The culture is energetic, entrepreneurial and highly results-driven with opportunities to make a substantial contribution to the business.


Tarsh Lazare is committed to finding the right roles for talented candidates. We are a leading name in marketing recruitment with extensive marketing and recruitment experience working with brand management, communications, category management, customer marketing, brand consulting and insight/research specialists across a wide range of industry sectors.  If you would like to discuss this role, or any other roles that might be suitable, please e-mail or call one of the team now on 020 7566 9890.