Brand Manager

24 Jan 2013
24 Feb 2013
Business Type
In-house / Client-side
Brand Management
Contract Type
Full Time

An exciting opportunity has arisen to join the busy marketing team to ensure our brand is at the heart of customer-facing activity and represented in a compelling and appropriate way. Reporting to our Head of Brand, you’ll manage day-to-day brand activity, creating and co-ordinating marketing activity from strategy to implementation, and working with all relevant areas of the business including our in-house creative and technical teams. More specifically, you’ll be responsible for managing on-site messaging and content, working closely with internal teams to ensure all activity, from customer service and marketing to merchandising and new business, meets with our high standards and effectively represents the brand.

Working to support our brand awareness and customer retention strategies, including our ongoing above the line advertising strategy and creative work, you’ll be a reliable point of contact for our media and creative agencies. You’ll also work on viral, video and experiential campaigns to support our key messages alongside our PR and social media teams. Measuring and reporting on the success of brand activity, as well as creating new insights through research, competitor analysis and tracking studies, will be an essential part of growing the brand. You will also be responsible for managing our partnership activities, building relationships with relevant third parties and advertisers, and defining our partnerships strategy. As we expand you’ll also support our international brand work.

You’ll be a day-to-day brand guardian, responsible for creating strategies for ongoing promotional activity such as sales, co-ordinating with the wider marketing team around content schedules and activity so messages are always aligned. You’ll work with the customer service team to ensure customers always get the best brand experience, and also with our partner team to look at how we can create a better brand experience through our small business sellers.

You should be able to think strategically and be comfortable deriving insights from data to form marketing strategy or write creative briefs. Able to critically assess creative work to ensure it’s on brief and on brand, you should be creatively minded – able to to re-evaluate existing work and throw new ideas into the mix too. Organisational ability is also key to this role, with project management skills highly desirable, and you should be detail-oriented and precise. You’ll be a strong verbal and written communicator, able to articulate the brand clearly and accessibly, and highly motivated, demonstrating passion about brands and marketing.

We’re looking for a fluent English speaker who’s qualified to degree level, who’s comfortable in fast-paced environments, flexible to changing priorities and open to new ideas. You should be a fast learner with lots of energy, ready to roll up your sleeves and get stuck in. Aside from a degree, other marketing qualifications would be a big plus and you should definitely have at least three years’ experience in a consumer brand or marketing role. MS Office skills, especially Excel and PowerPoint, are essential and working knowledge of web tracking tools such as Google Analytics are important too. Prior experience in an online environment or the retail sector is preferred, and experience with brands at an international level would be an advantage.

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