Account Director - Integrated / BTL Agency – £50k + benefits!

South West London
£50k + benefits
24 Jan 2013
24 Feb 2013
Contract Type
Full Time


The role

Are you at Account Director level?  Have you, as Account Director, ever worked on a highly regulated sector - such as lottery, gaming, alcohol or tobacco?

If so, this could be the role for you!

The agency, need a strong Account Director to join their team, delivering BTL activity for this global account.

The role of the Account Director will be to become the 'right hand' to the Managing Director and Director - ensuring that agency work in London is smooth, seamless, delivered on time and that client expectations are managed.

The role of an Account Director is pivotal, having responsibility for leading and directing their accounts, building and developing their clients’ business through strong relationships and creating the conditions and opportunities for others to thrive and produce the best possible work.

No two pieces of business have the same requirements so the Account Director must work closely with their team to ensure clarity on the division of responsibilities to ensure they are best set up to deliver.  It’s their responsibility to set the tone and mood of the team and to dictate the structure and running of the account.

The agency need an Account Director that is forward-thinking and drives excellent client service, developing a culture of rock solid delivery to a team mindset of going beyond just what is asked for by clients.  Leading by example, the Account Director will  inspire the team to meet their own high standards.

As Account Director  you will be directly responsible for the retention, strategic direction and financial growth of the business’s client accounts.  This includes managing clients, revenue, team and cost base. 

The Account Director must also have some 'gravitas' to lead this client and this team - as the Account Director will have a fair bit of autonomy too.

Given the challenges of regulated industries - lottery, alcohol and tobacco - the Account Director must have previous experience in this field, but also truly understand the implications within retail and general shopper marketing.

It's a big role for a big personality! And it's a high profile role which can also involve some travel, at times.

As Account Director, whilst BTL marketing is a strength and skill, you'll be required to participate in TTL thinking and strategy development.

The agency work closely with a number of agencies to form a collaborative approach, so an Account Director with strong TTL skills and / or a solid understanding of how BTL can work with ATL - would be an asset.

The Account Director may be required to travel periodically - within Europe.

Key requirements for the Account Director:

  • Solid agency experience
  • Proven leadership & relationship building skills
  • Ability to lead, mentor & deliver when needed
  • Solid experience with regulated sectors such as - lottery, alcohol or tobacco
  • Proven strategic skills & commercial thinking to influence the strategy, the creative product and the client’s view of the agency as a trusted partner.

The agency take good care of their people, with strong remuneration, benefits, an active social scene and long standing client relationships.

Lastly, if you have the confidence, experience and gravitas - and as Account Director you don't shy away from challenges - then this could be the role for you.

If you, as Account Director have these skills & required experience, please get in touch today quoting AK5041.

To apply for this role, please click the 'Apply' button below.

If this role is not what you’re looking for, then don’t worry. At Fill Recruitment we specialise in all agency positions. We are currently recruiting for Planners at all Levels and account handlers at Account Manager, Senior Account Manager and Group Account Director levels.

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