Marketing Manager, Media Owner

£35000 to £45000 per annum
25 Jan 2013
22 Feb 2013
Katie Rixon
B2B, Retail
Contract Type
Full Time
My client is a Global Media Owner with a fantastic heritage and an award-winning portfolio. Following a restructure within their marketing team, they are now looking for excellent senior marketing talent to join as Marketing Manager.


- Develop and implement the Strategic Marketing plan with the Director of Marketing
- Conceptualise, develop and implement successful B2B market propositions and go-to-market strategies for new and existing products that contribute effectively to the company and division`s strategic aims and objectives. Communicate these across multiple channels including online, print, presentations and social media
- Provide the SWOT analysis on product and sector performance with relevant feedback loop into the Strategic Marketing Plan.
- Track the development pipe and keep up-to-date with developments in place ensuring this feeds into the marketing plan
- Work with Sales team to produce on-going communications, sales presentations and collateral
- Develop and launch product and audience networks for sale
- Ensure assets are classified for both audience, geographical and physical capabilities
- Use audience measurement tools to enable relevant audience networks to be launched and to feed into the strategic development plan for developing products that reach desired target audiences
- Plan and implement appropriate research to support and give insight into the product and audience
- Translate research findings into meaningful go-to-market messages
- Working with the Development Director and Director of Marketing - Product devise and produce corporate tender responses as and when they arise
- Manage and maintain relevant sections of the company website ensuring all information is up to date, on-brand and on-message
- Manage the marketing budget for the division and give regular tracking updates to the Director of Marketing.

Degree educated
Marketing qualifications preferable e.g. CIM or degree level
5+ years` experience in a similar role
Good copy writing skills
Experience of working with research methodologies and data preferable

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