Business Development Manager

City of London
£30-35k plus bonus
06 Feb 2013
01 Mar 2013
Raj Ghai
Business Type
In-house / Client-side

To Manage and develop a range of expat-focus insurance brands throughout the EMEA region. This role will focus on the management of the market and products and try to find new partners/channels to distribute our existing products. Currently B2C but looking to move into B2B as well.

Key Tasks

  • Business development

o Promote sales and business growth through creation and enhancement of marketing and distribution through partnerships & distribution channels

o Optimise income by identifying opportunities for ancillary revenue and expansion of product portfolio

Market Analysis & Development

o Use market analysis techniques to identify potential new market opportunities and to develop marketing strategies for each brand

(Includes gathering and analysing market information / intelligence, conducting competitor analyses as well as market segmentation)

  • Product Development

o Based on relevant information, plan and manage the development of competitive insurance products

  • Performance control

o Ensure key objectives are met by monitoring and managing KPI’s

  • Customer Acquisition and Retention

o Develop and implement a strategy and schedule for all marketing activities in line with company goals and budget

o Involvement and organisation of (digital) marketing activities like for example:

  • Email Marketing
  • Search marketing
  • Affiliate marketing
  • Social media marketing

Skills, Knowledge and Experience


  • Minimum of 4 years sales / marketing experience
  • Experience in partnership marketing
  • Experience in business development
  • E-commerce experience
  • Excellent understanding of Marketing principles and techniques
  • Excellent communication skills
  • Strong numerate and analytical skills
  • Familiar with the concept of content management systems
  • Excellent computer skills including a good knowledge of Microsoft products including; Excel, Word, PowerPoint
  • Excellent organisational skills
  • Experience of working with agencies to deliver creative and digital marketing
  • Good communicator and team player.
  • The ability to prioritise work, work to strict deadlines and juggle numerous projects.
  • Excellent attention to detail.
  • Hands on approach and a “Can do” attitude absolutely essential


  • Previous experience in travel or Insurance industry
  • The ability to express thoughts /ideas clearly / confidently in both written & verbal format.
  • Experience with website optimisation, optimising user experience on websites.
  • PR experience
  • Fluency in foreign languages

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