Senior Regional Marketing Manager

Competitive, Car, Pension
01 Feb 2013
01 Mar 2013
Mike Barton
Business Type
In-house / Client-side
Contract Type
Full Time

Bupa Care Services is a market leader in the provision of elderly care with over 300 care homes across theUK. The brand is synonymous with health and care and is trusted by millions of customers worldwide.

They are passionate about helping people live longer, healthier and happier lives and the sustained growth of our business means we're now on the lookout for enthusiastic, talented and passionate senior regional marketing manager to join their expanding head office team in Leeds.

The senior regional marketing manager will be responsible for leading a team of regional marketing managers and take a strategic approach to managing the marketing communications plan, developing innovative marketing communications programmes across all media to drive occupancy levels within the consumer self funded market.

You will manage the relationship between marketing and the regional/ operations teams, deliver a number of individual marketing plans for a number of homes, manage the regional marketing budget, and use insight to form integrated marketing communications programmes.

Ideally educated to degree level, you will have significant commercial experience of developing marketing communications campaigns. You should have a deep understanding of touch points across the marketing mix, with a comprehensive understanding of strategy, integrated marketing concepts, media planning and branding. On top of this you will have excellent planning and leadership skills.

All third party and direct applications will be forwarded to Better Placed