Inventory Management Manager - major news publisher

£38000 - £45000 per annum + +bens
04 Feb 2013
04 Mar 2013
Oliver Brown
Contract Type
Full Time

Online Inventory PLanning Manager
Major news publisher
to £45k

This is an exciting new department within one of the biggest UK publishers. My client's vision is that data, ad ops and yield management are absolutely central to the success of the business. As such their Ad Ops team are looking to recruit a Yield / Inventory Manager


Phase one
- audit inventory, identify what we have, where it is, and what rate it is currently being sold at
- segment and tier the inventory into premium, non-premium
- create a TM pricing structure for inventory tiers, set yield goals
- exclude third party advertisers from all premium areas
- make first party data available in the ad server
- establish a priority order for all inventory levels to be implemented in the ad server
- work with the MD to establish Group-wide reporting rules and templates

Phase two
- sub tier the non-premium inventory
- use third party relationships to drive up effective CPMs on non-premium inventory, may require a retendering process to see which partners we work with
- layer third party data sets onto inventory to create audiences for Agency Sales team to sell
- identify and implement DSPs that work with and benefit the Agency Sales team
- start to look at and appraise technology providers available in the market that will help increase overall yield
- development of selling rate cards

The ideal candidate is likely to have
- an excellent understanding of the commercial digital landscape
- experience of working at a media owner or ad network
- extensive ad server experience
- established relationships with SSPs and DSPs and ad networks
- excellent excel skills
- a good knowledge of ad serving technology, and how to manage exclusion lists
- knowledge of how Sales and Ad Ops work together
- understanding of how to make network-wide campaigns work as well as the importance of individual brands and the impact of both on effective CPMs

Key elements of this role are
- Knowing how to view inventory and what triggers increase in overall yield
- Understanding and proven experience in dealing with unsold partners
- Knowing how to use ad technology to increase overall yield

Person specification
Experience of working within the digital ad industry

Experience of working at an ad network or media owner

Knowledge of how a media owner works, knowledge of how ad networks work and what triggers increases or decreases in yield

Experience of working with ad serving technology

This is a great opportunity for an inventory planner at a digital sales house / network to take that step up. You wil have a keen interest in exchanges and digital trading across various DSPs and SSPs.

To apply please call me on 07585 703 642 or email