PPC Manager, Travel

£33000 to £35000 per annum
05 Feb 2013
05 Mar 2013
Rachel Hawker
Business Type
In-house / Client-side
Search Marketing
Contract Type
Full Time
My client, a leading travel agent who offers cheap domestic and international airfares, hotels, accommodation, car hire, car rental, cruises, rail passes, tours and travel insurance is looking for an experienced PPC Manager.

The role is responsible for the PPC account management for the company`s brands. This will involve day to day account management, research, analysis, optimisation and reporting. You will also be responsible for identifying opportunities due to new market trends, new products and external forces.


- Team member - Report to the Online Marketing Manager to deliver the paid search plan.
- Account management - Manage all aspects of the paid search account, devising strategy to drive results.
- Account optimisation - Daily campaign optimisation and analysis implementing updates and improvements including account structure and landing pages.
- Budget management - Responsible for managing budgets, allocating daily spend to drive the best return for the business in the most cost effective way.
- Ad creation - Responsible for the creation of compelling ad copy.
- Reporting and analysis - Reporting campaign, adgroup and keyword performance as required.
- Industry insight and best practice - Stay informed of industry trends and best practices and understand how they can be applied to accounts to achieve best return.

Key Competencies...
Multi tasking and working to deadlines
- Proven ability to manage multiple accounts & strategies
- Meets tight deadlines
- Displays accuracy and attention to detail

Commercial acumen
- Is focused on results
- Understands key business drivers - unique market conditions, competitor activity, seasonality
- Focused upon driving the business forward and implementing new marketing insights, best practices and learnings

Campaign management
- Campaign setup
- Ad copy creation
- Keyword analysis
- Budget Management
- Reporting and analysis of results
- Works with internal marketing teams eg Online Marketing, SEO, Ecommerce

Experience in the workings of search marketing tools
- Proven results from manual bidding
- Proficient in the use of Google, Yahoo and Bing platforms
- Proficient in the use of Google Analytics and Hitwise or similar
Upholds company philosophies and culture
- Takes ownership for successes and failures
- Demonstrates a belief in the company`s philosophies and values
- Exhibits a passion for their business and company
- Encourages a sense of enjoyment in the workplace

Skills and Capabilities...

Paid search management
- Excellent paid search account management experience

Budget management
- Proven track record of managing paid search budget of £100k+ per month

Communication skills
- Strong verbal and written communication skills including a high level of English grammar copy
- Ability to communicate campaign results effectively throughout the Business
- Experienced in the creation of compelling and effective ad

Reporting and analysis skills
- Strong analytical skills that give effective insight and drive results
- Strong numeracy including capability with formulas
- High level of Excel knowledge including pivot tables, charts etc

Organisational skills
- Ability to manage multiple accounts and manage time effectively to hit deadlines
- Maintain high levels of attention to detail whilst working within a fast moving role

Results driven
- Focused upon driving results and hitting targets
- Ability to remain focused within a fast-moving environment

Marketing experience/ qualifications
- Marketing/business degree or proven experience

Travel industry experience
- Highly Desirable: knowledge of travel including:
1. Holidays
2. Airlines
3. Destinations

If this sounds like the role for you please contact Rachel Hawker asap!!

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