Senior Marketing Executive

City of London
£30000 - £35000 per annum + benefits
07 Feb 2013
07 Mar 2013
Gareth Oakley
Business Type
In-house / Client-side
B2B, Telecomms
Contract Type
Full Time

Core Responsibilities

In this exciting role the Senior Marketing Executive will drive the marketing collateral aimed at all partners, resellers and B2B relationships and will have the opportunity to support and own a variety of marketing campaigns, partner enablement programs, events and communications. The overall ambition and aim of the role is to deliver good quality leads and generate awareness of both our client and their respective corporate partner(s).

With excellent career development opportunities this person will work closely with sales and marketing to execute the following initiatives:

*Partner marketing plans - working with partners to plan and execute agreed marketing plans that generate leads and awareness of the business and the partner.
*Partner incentive - on-going management and execution of the partner incentive program to reward sales efforts and encourage long term relationships
*Events - Organise quarterly sales and technical partner road show as part of our clients knowledge transfer program. Support lead generation events with partners and partner recruitment events.
*Communications and newsletter - Support the creation and distribution of the partner newsletter and business and service updates, and management of partner social media communities and platforms in the UK and Europe.
*Content generation - writing creative briefs, managing production and proof reading cheat sheets, sales tools, case studies, data sheets etc.
*Programs management-supporting the upkeep of the partner portal, eshot generation tool and in-house lists.
*Reporting - tracking, measuring and providing monthly reports of leads generated & the ROI of joint marketing campaigns.


*Experience at an IT/ Telecoms vendor or reseller/Systems Integrator in a marketing or partner enablement position.
*Ability to innovate, deliver quickly on a day to day basis while juggling activities and working to long-term plans.
*Proficiency with Microsoft Office Suite (Excel, PowerPoint, Word) CRM and Web Content Management Systems.
*A great team player, enthusiastic and proactive.
*Able to adapt to different partner requirements and expectations.
*New media/social media and integrated campaign skills/experience are desirable.